Sport Management BSc

This Sport Management BSc (Hons) program at Northumbria University is a purpose-built degree designed specifically for the international sports industry. Unlike a general business degree, this curriculum focuses entirely on the distinctive needs of global sports organizations, covering strategic planning, economic modeling, and social media management. Students learn in a "sport-rich" environment at the £30 million Sport Central, supported by a dedicated faculty who are active researchers in emerging trends such as sports asset transfers, consumer marketing influences, and social identity in athletics.

A core strength of the program is its emphasis on practical, industry-relevant experience. Every student undertakes a mandatory 12-week industry placement, with options ranging from local sports organizations to international partners. In the final year, students apply their cumulative knowledge by planning and implementing a live sports event, alongside conducting an independent research project or dissertation on a specialized problem of their choice.

Graduates from this program are highly sought after by elite global brands, with alumni securing high-profile roles such as Marketing Executives at Manchester United, Partnerships Assistants at Tottenham Hotspur FC, and Account Executives at Nike. By developing a portfolio of both technical and transferable skills—including negotiation, team leadership, and data-driven decision-making—students emerge ready to navigate the fast-paced and competitive 21st-century sports business landscape.