Communication and Media Studies BA
Lycoming College, United States
Bachelor of Arts in Communication and Media Studies
Lycoming College
Communication and Media Studies
Communication and Media Studies BA at Lycoming College
The Communication and Media Studies program at Lycoming College explores how media interacts with society and prepares students for dynamic careers in corporate communication, advertising, public relations, marketing communication, and media relations. Rooted in a liberal arts foundation, the program blends strong theoretical grounding with hands-on, real-world experiences that develop nimble thinkers ready to address complex issues faced by organizations, brands, and individuals.
Located in Williamsport, Pennsylvania, Lycoming College is a private liberal arts institution founded in 1812 with an 11:1 student-to-faculty ratio, ensuring personalized mentorship and small class sizes. The program is a member of the Institute for Management Studies, providing additional interdisciplinary connections between communication and business disciplines.
Students in this program gain expertise in public relations, advertising, social media management, event planning, political communication, and digital content creation. With practical work experiences through the CMS Practicum and internship opportunities, graduates emerge well-prepared for careers in an evolving media landscape.
Program Highlights
- Liberal arts foundation combined with hands-on media and communication training through practicum and internship experiences
- Member of the Institute for Management Studies, integrating business and communication disciplines
- Small class sizes with an 11:1 student-to-faculty ratio for personalized academic mentorship
- Customizable specialization tracks in areas such as political communication, event planning, and consumer behavior
Curriculum and Modules
The Communication and Media Studies curriculum at Lycoming College combines core communication courses with specialization electives, digital media training, and business-related coursework. Students complete a structured sequence of courses that build analytical, creative, and strategic communication skills, culminating in a capstone project and practicum experience.
CMS 200: Media and Communication
4 CreditsFocuses on how brands interact with society using advertising, public relations, social media, and digital content. Students explore how organizations maintain reputations, shape messaging, and foster relationships with diverse audiences.
CMS 324: Public Relations
4 CreditsA core course covering the principles and practices of public relations, including media relations, strategic communication planning, and reputation management for organizations and brands.
CMS 332: Advertising
4 CreditsExamines the creative and strategic dimensions of advertising, including campaign development, media planning, and the analysis of advertising's role in shaping consumer behavior and brand identity.
CMS 400: Communication and Media Studies Practicum
4 CreditsProvides students with practical work experience at local companies and organizations. Students work 10-12 hours per week for sponsor organizations while attending a weekly seminar on topics relevant to their assignments.
CMS 440: Capstone Project
4 CreditsA semester-long project proposed by the student and approved by faculty. Approaches may include original research, communication campaign creation, podcast production, or other projects demonstrating competence in the major.
CMS 211: Public Speaking
4 CreditsTraining in methods of informative and persuasive speaking, including formal speeches, impromptu situations, presentations, and persuasion in critical situations. Emphasizes audience analysis, organization, content, and presentation skills.
Specialization and Elective Options
Admission Requirements
Lycoming College welcomes applications from both domestic and international students. The admissions process is designed to evaluate academic readiness and potential for success in the Communication and Media Studies program. All applications and inquiries should be submitted through Uni4Edu.
Academic Requirements
- High School DiplomaCompletion of secondary education or equivalent with a strong academic record
- Academic TranscriptsOfficial high school transcripts required; translated into English if necessary
- GPA RequirementCompetitive high school GPA expected; contact Uni4Edu for specific guidance
- Standardized TestsSAT/ACT scores are optional (test-optional policy) but may strengthen an application
- College Preparatory ProgramCompletion of a college preparatory curriculum is required
English Language Requirements
- TOEFL iBTMinimum score of 70
- IELTSMinimum score of 6.0
- Duolingo English TestMinimum score of 100
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Lycoming College offers merit-based scholarships to both domestic and international students. International students are automatically considered for merit-based awards at the time of admission without needing to submit a separate application. Contact Uni4Edu for personalized guidance on available funding opportunities.
Merit-Based Academic Scholarship
Awarded automatically based on academic achievement at the time of admission. No separate application is required. Award amounts vary based on the strength of the student's academic profile.
WISE Program Stipend
USD 3,000 stipend plus free campus housingThe Williamsport Internship Summer Experience (WISE) program is a ten-week preparatory program that connects approximately 20 students with summer internships in the Williamsport area, including weekly professional development seminars.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Communication and Media Studies program at Lycoming College are prepared for a wide range of careers across the communication, media, and corporate sectors. The program's combination of theoretical knowledge and practical experience equips students with the analytical, creative, and strategic skills valued by employers in today's evolving media landscape.
Potential Career Paths
Industries and Employers
Rankings and Recognition
Lycoming College is consistently recognized among the top national liberal arts colleges in the United States by leading ranking organizations. Founded in 1812, the college is one of the 50 oldest private liberal arts institutions in the nation and is accredited by the Middle States Commission on Higher Education.
| Subject | Ranking Body | Rank |
|---|---|---|
| National Liberal Arts Colleges | U.S. News & World Report | #96 |
| Top Performers on Social Mobility | U.S. News & World Report | #5 |
| Best Bang for the Buck - Northeast | Washington Monthly | #123 |
| Best 391 Colleges | Princeton Review | Listed |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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