Digital Marketing

Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability. The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in Digital Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership. The course prides itself on being a diverse cohort of students, in academic backgrounds and geographic locations. Our graduates have explored a multitude of employment and entrepreneurial opportunities spanning various industries, ranging in size from multi–national corporations to small and medium-sized enterprises across the globe. A very short list of examples, include Digital Marketing Strategist, Digital Marketing analysts, Digital Storytelling, SEO specialists, and many more.