Integrated Communication Management (Master)
Bourg-en-Bresse Campus, France
Overview
The Master's degree in Organizational Communication trains professionals capable of taking charge of defining communication strategies, analyzing and auditing organizational communication, developing communication plans, managing communication projects, designing and producing materials, supporting CSR policies, and taking into account marketing, corporate, managerial, and internal dimensions with a multi-channel approach.
The specific themes of the Integrated Communication Management program include, in the first year of the Master's degree, integrated communication and network strategies, corporate audiovisual and media training, communication semiology, internal and event communication, press/public relations, marketing, advertising, and crisis communication. The second year of the Master's degree focuses more specifically on communications centered around CSR, human resources management strategies, editorial strategy and brand content, as well as the creation of a level 2 website.
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