Digital Communication (Master)
Manufacture des Tabacs Campus, France
Master in Digital Communication
Jean Moulin Lyon 3 University
Digital Communication
Program Overview: Master in Digital Communication
The Master in Digital Communication at Jean Moulin Lyon 3 University trains communication professionals to develop and implement digital communication strategies. Co-accredited between the universities of Lyon 2 and Lyon 3, this program equips students with expertise in digital marketing, e-advertising, and relational communication on social media platforms.
The curriculum provides in-depth knowledge of internet and mobile technologies, enabling you to generate traffic on digital devices and leverage it for communication activities. You will also develop skills in managing connected communities, brand image, and digital reputation management.
Backed by the ELICO research laboratory (EA 4147), the program combines a strong professional orientation with research-informed teaching. Mandatory internships of 3 months minimum in the second semester and 6 months in the fourth semester ensure you gain substantial real-world experience before graduation.
Key Program Highlights
- Co-accredited program between Lyon 2 and Lyon 3, combining the expertise of two leading French universities in communication sciences
- Strong professional orientation with mandatory internships totaling 9 months across the two-year program
- Research-backed curriculum supported by the ELICO research laboratory specializing in Information and Communication Sciences
- Reported 90% employment insertion rate and 84% success rate for program graduates
Curriculum and Modules
The Digital Communication Master is structured around a common core of transversal communication modules shared with the Integrated Communication Management track, complemented by specialized digital communication courses. This dual structure ensures you build a strong foundation in organizational communication while developing expert-level digital skills.
Covers digital marketing strategies, e-advertising techniques, and online campaign management. Students learn to plan, execute, and optimize digital advertising across multiple platforms.
Focuses on website and mobile application technologies for communication purposes. You will learn to leverage internet and mobile platforms to generate traffic and support communication actions.
Develops specialized skills in managing online communities, brand image, and digital reputation. Covers social media practices, content moderation, and audience engagement strategies.
Part of the common core, this module covers corporate communication fundamentals, brand communication strategies, and communication auditing. Students develop skills in strategic communication planning.
Covers traffic creation, search engine optimization, and digital measurement and evaluation techniques. Students learn to analyze audience data, exposure metrics, and campaign impact.
Common Core and Elective Modules
Admission Requirements
Admission to the Master in Digital Communication is selective and based on a thorough review of your academic dossier by the program director or an academic committee. The program welcomes candidates with a strong background in information-communication or demonstrated experience in organizational communication. Apply through Uni4Edu to begin your application process.
Academic Requirements
- Academic QualificationBachelor's degree (Licence) or equivalent in Information-Communication, or a solid foundation in organizational communication and digital communication
- Academic PerformanceStrong academic record required throughout previous studies
- Professional ExperienceInternships and/or professional experience in the communication field are expected
- Professional ProjectA clear professional project aligned with the career outcomes of the Digital Communication Master
- M2 EntryCandidates holding an M1 from another institution or equivalent Bac+4 diploma may apply for direct entry into the second year
Language Requirements
- French ProficiencyStrong command of French required as the program is taught entirely in French. B2 level minimum recommended for non-native speakers.
- EnglishEnglish is included in the curriculum as a common core module; a working knowledge of English is beneficial
- Language CertificatesTCF, DELF B2, or DALF certificates accepted for non-native French speakers. Contact Uni4Edu for specific requirements.
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
As a public French university, Jean Moulin Lyon 3 offers affordable education compared to many international institutions. Several scholarship opportunities are available to help international students fund their studies in France. Contact Uni4Edu for personalized guidance on funding options.
Eiffel Excellence Scholarship Program
A prestigious French government scholarship for international students pursuing Master's or PhD programs in France. It covers a monthly living allowance, travel costs, and other benefits for outstanding international candidates.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Master in Digital Communication are prepared for a wide range of professional roles in agencies, private sector companies, public institutions, local authorities, associations, and NGOs. The program's strong professional orientation and extensive internship requirements ensure you enter the job market with substantial practical experience.
Target Professional Roles
Typical Employer Types
Rankings and Recognition
Jean Moulin Lyon 3 University is a recognized public institution accredited by the French Ministry of Higher Education, Research and Innovation. As a member of the University of Lyon consortium, the Coimbra Group, and the European University Association, it maintains a strong international profile with partnerships across more than 350 universities on five continents.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Management Studies | QS World University Rankings by Subject | #501 |
| Business and Economics | THE World University Rankings by Subject | #601 |
| Arts and Humanities | Shiksha Popularity Rankings | #533 |
| Overall Institutional Ranking | Scimago Institutions Rankings | #2949 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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