Fashion Product BA

The Bachelor's Degree in Fashion Product, recognized by the MUR (Ministry of University and Research), equips students with skills in product development, merchandising, fashion buying, and supply chain management. This course offers an in-depth analysis of market trends to develop an integrated omnichannel strategy for launching, producing, and distributing a "most-wanted" collection.

From Product Manager to Fashion Buyer, to Supply Chain Manager, studying Fashion Product at Istituto Marangoni is a journey to turn a product into an object of desire, making it a bestseller within the international luxury market.The course provides a broad selection of subjects (including pattern making, fashion design, buying, fashion marketing, and product design) allowing students to delve into both creative processes and supply chain management, acquiring specialized skills in the fashion industry.Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.