Marketing Communications (Turkish) - Non Thesis Program

Purpose of the Program

Due to the increasing strategic importance of communication in every aspect of life, there is a need for professionals who have received communication training both in the sector and academically. The primary objective of this program is to train and encourage competent individuals who possess these characteristics. In order for students to have the opportunity to conduct more in-depth research and develop skills in their chosen field of expertise by acting in line with their own individual goals, elective courses are offered with the consultancy of sectoral experts. The curriculum of the Master's Program, based on current theory and applications, has been prepared to train professional individuals who can communicate effectively and have personal skills, who are socially responsible and aim for continuous development. The aim of the program is to train communication scientists who can continuously improve themselves, produce constructive solutions to the problems of society and the market, and to contribute to the development of advertising theories, research and education in our country by creating a social science research infrastructure.

This program consists of compulsory and elective courses, seminar courses and thesis studies, with a total of not less than thirty credits.

Program Curriculum and Content

In order to graduate from the Marketing Communications Master's Program, students must complete at least 30 total credits, achieve a cumulative grade point average of 2.00/4.00 (CC), and receive a passing grade for their thesis.

• Principles of Marketing
• Brand Management
• Integrated Marketing Communications
• Research Methods
• Elective (departmental course)

ELECTIVE COURSES:

• First Idea
• Word Mastery
• Idea Presentation
• Game Concepts
• Digital Imaging
• Editorial Writing
• Story Writing
• Social Media
• Strategic Thinking
• Sociology of Communication
• Interactive Conceptualization
• E-Commerce
• Advertising and Public Relations

Application Conditions and Required Documents

Application Conditions

• Have a four-year undergraduate degree
• Getting at least 55 points (Equal weight) from ALES exam (For thesis-based MA program)

Application Documents

• Undergraduate Graduation Certificate (Original document, notarized copy or graduation certificate obtained from the E-Government system)
• ALES exam document (Only for thesis programs - EA minimum 55 points)
• Transcript; original or approved by the university from which the student graduated.
• Copy of ID Card, Notarized Copy or Document Received via E-Government
• 1 passport size photo
• Residence and Criminal Record from E-Government
• Military Status Certificate for Male Candidates
• For Graduates from Universities Abroad; Original or certified copy of the equivalence certificate received from the Council of Higher Education and/or a certificate of recognition issued by the Council of Higher Education.
• Filling out the TC Istanbul Okan University Master's Degree application form

(If you bring the originals, there is no need for notary approval, we will make the originals.)