M.Sc. Media and Communication Psychology (Remote)

In your Master’s program in Media & Communication Psychology, you will deal with marketing communication and examine it with regard to psychological effects. You will learn about general topics of psychology such as perception, learning, memory, cognition, motivation and emotion as well as social psychological theories and models. In addition, you will gain insights into the different effects of media formats and know how to classify them.

The Master’s in Media & Communication Psychology deals with numerous questions, such as:

• What influence does media choice have on people?
• How is content from advertising experienced by target groups?
• How does digitalization influence user behavior?