B.A. Tourism & Event Management (German/English)

The B.A. in Tourism & Event Management at ISM is a full-time bachelor’s program that provides students with a comprehensive foundation in business, coupled with specialized knowledge in the dynamic sectors of tourism, hospitality, and event management. Designed to meet the evolving needs of the global tourism and events industry, the program combines academic excellence, practical relevance, and international exposure.

The curriculum begins with a strong base in management fundamentals, including business administration, economics, marketing, accounting, and mathematical methods. These essential skills enable students to understand and manage complex business processes in an international tourism and event context.

The international character of the program is further strengthened by an integrated semester abroad at one of ISM’s over 190 global partner universities. This experience allows students to immerse themselves in other cultures, gain insight into international markets, and build a global professional network.

To allow for personalized learning, students can choose specialization modules that align with their interests and career aspirations. Whether they are drawn to luxury tourism, event production, sustainable travel, or airline operations, the program offers relevant and up-to-date content.

Graduates of the B.A. in Tourism & Event Management are well-equipped for careers in travel and tour operations, hotel and resort management, event planning, destination marketing, airline and airport management, or even as entrepreneurs in the service industry.