Master in Etourism and Revenue Management
INSA Barcelona Campus, Spain
Master in eTourism and Revenue Management
INSA Business, Marketing & Communication School
Tourism, Digital Marketing & Revenue Management
Master in eTourism and Revenue Management — Program Overview
The Master in eTourism and Revenue Management at INSA Business, Marketing & Communication School is designed for professionals and graduates seeking to master the intersection of digital tourism marketing and revenue optimization. Based in Barcelona — one of Europe's leading tourism destinations — this program provides a unique environment to study the forces shaping the modern hospitality and travel industry.
The program delivers in-depth knowledge of digital tools, social media strategies, and online marketing techniques that empower students to manage marketing and sales activities in the tourism sector. Students also gain expertise in revenue management, including optimization policies, pricing strategies, KPI analysis, and competitive positioning within the hospitality industry.
INSA Business School, founded in 1984, follows a philosophy of professionals training professionals, ensuring that faculty members are active practitioners in the business world. The school's small class sizes enable personalized attention and mentorship, while internship opportunities during the program provide valuable hands-on experience in real companies.
Key Program Highlights
- Comprehensive training in digital tourism marketing, social media strategies, and web analytics for the hospitality sector
- Specialized revenue management modules covering optimization, pricing policies, and overbooking strategies
- Internship opportunities in companies during the master program, providing real-world professional experience
- Located in Barcelona, a global tourism hub, with a multicultural student body representing over 25 nationalities
Curriculum & Modules
The Master in eTourism and Revenue Management curriculum is divided into two core areas: digital tourism marketing and revenue management. The program combines theoretical frameworks with practical application, culminating in a final project that demonstrates mastery of key competencies.
Covers the reinvention of traditional tourism marketing, digital strategies for brands, and digital capture and segmentation strategies for the tourism industry.
Explores the digital website ecosystem, social media platforms, and digital marketing strategies for customer acquisition and retention in tourism environments.
Focuses on the importance of communication plans, relational and direct marketing, and customer loyalty strategies in digital environments.
Teaches students how to measure and quantify eTourism data through web analytics tools, enabling data-driven decision-making for tourism businesses.
Covers income management policies and objectives, optimization strategies, rate control, availability management, overbooking techniques, and group management in hospitality.
Specialization & Elective Topics
Admission Requirements
Admission to the Master in eTourism and Revenue Management is open to graduates and professionals with relevant academic backgrounds. All applications and inquiries are handled through Uni4Edu, which will guide you through the entire process from document submission to enrollment.
Academic Requirements
- Academic BackgroundBachelor's degree or equivalent in Tourism, Business, Marketing, Hospitality, or a related field
- Professional ExperiencePrior experience in tourism, hospitality, or digital marketing is valued but not mandatory
- Academic TranscriptsOfficial transcripts from all previously attended higher education institutions
- Motivation LetterA personal statement explaining your interest in eTourism and revenue management and your career goals
- InterviewSome applicants may be required to complete an admissions interview, which can be conducted online for international candidates
Language Requirements
- Spanish ProficiencyB2 level or equivalent recommended, as the program is delivered in Spanish
- DELE CertificateDELE B2 or higher is recommended for non-native Spanish speakers
- English ProficiencyBasic English proficiency may be helpful for supplementary materials and international networking
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Several funding options may be available to support your studies in the Master in eTourism and Revenue Management. Uni4Edu can help you identify and apply for scholarships suited to your profile and financial situation.
INSA Merit Scholarship
A merit-based award available to academically outstanding candidates who demonstrate strong potential in the tourism and digital marketing fields.
International Student Grant
Financial support designed for international students from outside the European Union, aimed at promoting diversity and global perspectives in the classroom.
Spanish Government and External Scholarships
Varies by program and eligibilityStudents may be eligible for scholarships from the Spanish Ministry of Education, regional Catalan government grants, or external organizations supporting postgraduate education in Spain.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Master in eTourism and Revenue Management are prepared for leadership roles at the intersection of digital technology and the tourism industry. Barcelona's position as a global tourism capital provides excellent networking and employment opportunities in the sector.
Potential Career Roles
Typical Employers
Rankings & Recognition
INSA Business, Marketing & Communication School is a well-established private business school in Barcelona with over 30 years of experience in professional education. While it is a specialized institution rather than a large research university, it has earned recognition in international rankings for its focused programs in business and marketing.
| Subject | Ranking Body | Rank |
|---|---|---|
| International Trade | QS World Rankings | #151-175 |
| Business & Marketing Education | Industry Recognition | Established since 1984 |
| Tourism & Hospitality Management | Contact Uni4Edu for current data | Contact Uni4Edu for current data |
| Digital Marketing | Contact Uni4Edu for current data | Contact Uni4Edu for current data |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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