Advertising & Graphic Design
Lakeshore Campus, Canada
Overview
Humber’s Advertising & Graphic Design diploma program is designed to meet industry demand for advertising art directors and graphic designers with solid strategic, visual, conceptual, typographical and technical skills. Classes focus on the study of advertising while emphasizing the development of important skills like creative thinking, problem solving, teamwork and presentation skills.
This program will guide you through the many facets of visual communication including colour theory, conceptual process, typography, design, marketing strategies, interactive media and digital technology through the use of industry standard tools. You will also have the unique opportunity to apply these skills on briefs for real clients through NEXT (formerly known as BuildingF), our in-house advertising and communications agency. As you learn fundamental advertising and marketing concepts, hands-on projects will connect you with students in related programs. These projects will help you hone collaborative and teamwork skills, preparing you for the workplace. Your first semester is shared with the Public Relations advanced diploma, Journalism advanced diploma, Advertising and Marketing Communications diploma, and Media Communications diploma programs, giving you the freedom to change your area of study in the second semester. Students enrolling in the program in January will experience four semesters consecutively with a shortened summer break. The common first semesters are with Media Communications and Advertising and Marketing Communications, and students may transfer between these two programs for the second semester should they choose.
Our advisory committee is made up of experienced art directors and designers who regularly review and provide input into our curriculum, ensuring it is always at the forefront of industry developments. The majority of our faculty are part-time instructors and creative advertising masters highly active in the industry, giving you the opportunity to benefit from their experiences, connections and insights.
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