Business Management: Marketing

As part of the Marketing specialisation, Master students explore:

Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost

E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool

Marketing strategies of international organisations and approaches to a new international market opportunities

Customer-driven marketing strategies in emerging economies

The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns

Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur