Management & Marketing MSc

The MSc Management & Marketing at University College Cork is a focused, one-year postgraduate degree tailored specifically for graduates who have limited or no prior formal education in management or marketing but aspire to build a successful career in business. This intensive program offers a comprehensive curriculum that equips students with the essential knowledge, skills, and strategic insights required to excel in today’s competitive, knowledge-driven business environment.

The program covers a broad range of critical topics, including Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media Marketing, and Business Ethics. These subjects are designed to provide students with a balanced understanding of both the managerial and marketing dimensions of business operations.

Students in the program come from diverse academic and professional backgrounds—ranging from sciences, arts, engineering, accounting, and medicine, to nursing, psychology, law, and social sciences. This diversity enriches the learning experience by fostering multidisciplinary perspectives and collaborative problem-solving.

A key strength of the MSc Management & Marketing program is its emphasis on the strategic, operational, and innovative facets of management and marketing. The course curriculum is designed to develop critical thinking, leadership, and decision-making skills. It encourages students to analyze real-world business challenges and devise effective, evidence-based solutions through a combination of theoretical learning and practical assignments.

Throughout the program, students engage in case studies, group projects, and business simulations that mirror the complexities and dynamics of contemporary organizations. This practical approach ensures graduates are well-prepared to contribute positively to industry and society immediately upon completion.

Graduates of this program are equipped to pursue a wide range of career paths in business management, marketing, consultancy, brand management, digital marketing, and entrepreneurship, among others. The MSc Management & Marketing program not only builds foundational business knowledge but also cultivates the innovative mindset and leadership capabilities necessary to thrive in a rapidly evolving global economy.