Advertising

Here at BNU we don’t just teach you how to apply creative thinking and problem-solving skills. We teach you how to approach a creative problem with insightful planning, research, and transmedia storytelling to ensure brand advocacy and long-lasting social missions.  You’ll learn how to create sustainable and socially aware communication, by looking at how to create active campaigns across a variety of channels, generating fresh content and how to improve consumer engagement, following and reach. On this Advertising Masters degree you’ll delve headfirst into the world of advertising, looking at everything from transmedia storytelling, brand advocacy, branded entertainment, push and pull conversations, ideation, and insights, to planning, pitching, research, social mission advertising, brand creation and sustainable branding and marketing. All this make graduates of this MA Advertising program very employable in any branch of advertising, branding or communication industries, in either a creative, account management, strategic or planning capacity because of the up-to-date nature and wide scope of the curriculum offered. This MA is offered as a blended learning experience, with lectures taking place both online and on-campus, providing flexibility for both course related work-based placements or to help you pursue your own industry opportunities. With the breadth of diverse projects and industry influences this is essential for personal and professional development. You’ll gain an integrated and gradual learning experience throughout which the various teaching methods, experiences and industry exposure contributing to this. All taught subjects are translated into practical brief-led projects, which are then contextualised in industry through regular workshops. You’ll be learning and gaining feedback from a host of different sources which enables them to create contacts, links, and opportunities to bolster your career in the real world of advertising at every stage of the course.