Public Relations and Advertising

The Department of Public Relations and Advertising, part of the Faculty of Communication, offers a comprehensive 4-year undergraduate program aimed at educating dynamic, creative, and forward-thinking communication professionals. The primary goal of the department is to train students who possess strong communication skills, the ability to think critically, and the competence to conduct research and strategic planning in the fields of public relations and advertising. Emphasis is placed on nurturing students' creativity, enhancing their media literacy, and equipping them with the ability to use modern communication technologies effectively.

The program combines a robust theoretical foundation with hands-on practical training to ensure students are prepared to meet the demands of the communication and marketing industries. Throughout their studies, students are introduced to key concepts in media relations, strategic communication, brand management, advertising design, corporate communication, crisis communication, digital advertising, and campaign development. Courses are designed to help students understand the evolving dynamics of both traditional and digital media, while also teaching them how to build and maintain a brand image, engage with target audiences, and manage public perception.

One of the distinguishing aspects of the program is its strong emphasis on practice-oriented learning. Students participate in workshops, simulations, case studies, and real-life project work that allow them to apply the theories they learn in the classroom to real-world scenarios. Through these experiences, they gain valuable skills in creating public relations campaigns, designing advertising materials, managing social media platforms, and preparing press releases and marketing strategies. These practical courses are structured to build confidence, foster teamwork, and develop strategic thinking—skills that are essential in the fast-paced, competitive communication industry.

Moreover, the department places significant importance on ethical communication, cultural sensitivity, and corporate responsibility. Students are encouraged to consider the social impact of their work and to develop a conscious, ethical approach to communication. They are trained to think critically about consumer behavior, media influence, and the cultural implications of advertising and PR practices.

The medium of instruction in the program is Turkish, and the standard duration of study is four years. However, the department's curriculum also includes courses that help students improve their foreign language skills, preparing them to access international sources and engage in global communication practices.

Graduates of the Public Relations and Advertising Department are well-equipped to pursue careers in a wide range of sectors, including media agencies, advertising firms, corporate communication departments, NGOs, digital marketing companies, and government institutions. They may work as public relations specialists, brand strategists, media planners, advertising copywriters, content creators, corporate communication managers, or digital campaign coordinators. The combination of theoretical knowledge, practical skills, and a creative mindset positions them as strong candidates in the rapidly evolving world of communication and media.