Fashion Communication BA
Arts University Bournemouth, United Kingdom
BA (Hons) Fashion Communication
Arts University Bournemouth
Fashion Communication
Program Overview: BA (Hons) Fashion Communication
The BA (Hons) Fashion Communication at Arts University Bournemouth prepares you to enter the dynamic world of fashion marketing, branding, PR, styling, and trend prediction. You will gain both theoretical and practical skills by exploring the process behind creating effective and responsible fashion communication, developing visual identities using the latest creative software alongside photography and film production.
Great fashion communication requires collaborative thinking and teamwork. In AUB's creative community, you will work alongside students from other BA (Hons) courses including Fashion, Commercial Photography, Textiles Design, Film Production, and Make-up, Hair and Prosthetics, giving you limitless opportunities to collaborate and creatively direct others to realise your vision.
The course focuses on contemporary and future-thinking media practice, digital technology, and developing conceptual strategies when answering a brief. You will be encouraged to develop your own personal brand identity within your work, embracing a 'self as brand' philosophy while speaking directly to the fast-paced, diverse world of fashion communication.
Key Program Highlights
- Cross-disciplinary collaboration with Fashion, Photography, Film, and Textiles students on AUB's specialist creative campus
- Optional placement year between second and third years for hands-on industry experience
- Access to international exchange and summer programmes at partner institutions worldwide
- Taught by inspiring industry practitioners, technicians, and researchers with active professional networks
Curriculum & Modules
The BA (Hons) Fashion Communication curriculum embeds theory with practice and is rooted in professional contexts. Across three years, you will progressively develop a creative toolkit of skills, knowledge, and practice that underpins your personal and professional growth within the creative industries.
This introductory unit unpacks how fashion can be used as a communication tool, exploring design and fashion theory from past and present to inform the future.
Using the mediums of photography and styling, you will consider the meaning behind images that are communicated in fashion, developing technical and conceptual skills.
At the end of your first year, you create an individual project concept that may involve aspects of collaboration, where you begin to define your strengths and creative direction.
Explore the theory and practice behind building campaigns for brands, developing visual identities, and understanding the strategic aspects of fashion communication.
Focus on contemporary and future-thinking media practice, developing skills in digital technology, content creation, and innovative conceptual strategies for fashion communication.
Elective Opportunities
Admission Requirements
Applicants to BA (Hons) Fashion Communication should demonstrate creative potential and a passion for fashion communication. All applications are processed exclusively through Uni4Edu, which guides you through every step of the admissions process.
Academic Requirements
- Tariff Points104-120 UCAS Tariff points or equivalent international qualifications
- A-LevelsBBB at A-Level (excluding General Studies), including at least one creative subject
- BTECBTEC Level 3 Extended Diploma at DMM or equivalent
- Foundation DiplomaFoundation Diploma in Art and Design at Pass
- International BaccalaureateIB Diploma Programme accepted; contact Uni4Edu for specific point requirements
English Language Requirements
- IELTSOverall 6.0 with minimum 5.5 in each component (reading, writing, speaking, listening)
- UKVI IELTSOverall 6.0 with minimum 5.5 in each component
- Equivalent TestsContact Uni4Edu for accepted alternative English language qualifications
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Arts University Bournemouth offers several awards to support international students, including bursaries, fee waivers, and scholarships. These are designed to recognise and support creative talent within the global student community. All AUB awards are offered on a first come, first served basis, and students may only receive one scholarship or bursary at a time.
International Undergraduate Scholarship
Up to GBP 5,000Available to international students who have accepted an offer onto an undergraduate course. This scholarship is awarded for every year of study and is designed to support creative talent from around the world.
Early Payment Fee Waiver
Available to all qualifying international students who pay their tuition fees early. This fee waiver provides a reduction on annual fees and is available even if you do not qualify for other scholarships.
Chevening Scholarship
Fully fundedFunded by the UK Foreign and Commonwealth Office and partner organisations, Chevening provides fully-funded scholarships for outstanding individuals to study in the UK for one year, covering tuition, living expenses, and travel.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
The UK fashion industry supports approximately 797,000 jobs according to the British Fashion Council, offering a vast range of career opportunities for Fashion Communication graduates. AUB's emphasis on professional practice, live industry projects, and cross-disciplinary collaboration ensures you are well-prepared to enter this dynamic sector with confidence and a strong professional portfolio.
Potential Career Roles
Types of Employers
Rankings & Recognition
Arts University Bournemouth is one of only 15 higher education institutions in the UK that specialises in arts-based courses. Founded in 1880, the university has established a strong reputation in the creative industries and continues to climb national league tables, recently being named a major advancer in the Complete University Guide 2026.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business, Management and Marketing | The Times Good University Guide | #50 |
| Business and Management | The Guardian | #23 |
| Tourism, Transport, Travel and Heritage Studies | National Rankings | #2 |
| Art and Design | Complete University Guide | Contact Uni4Edu for current data |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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