Strategic Digital Marketing MSc

Course Overview

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity. 

Taking a modern, global, and practice-based approach, this master’s in strategic digital marketing is regularly updated to reflect the latest insights from leading industry experts and academics. Throughout the course, you’ll have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. This provides the skill set you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment. 

Designed to open up a variety of career opportunities in marketing, the course will show you how to create structured, strategic marketing plans with digital tactics and tools for any organisation or business – a highly sought-after skill in today’s job market. The course integrates a variety of leading-edge digital tools and software, helping you evaluate the application of marketing strategies and tactics in context. That means you’ll graduate with a deeper understanding of how to successfully shape high-level marketing activities and manage creative global marketing plans.

Accreditation and Memberships

DMI Accredited

The Digital Marketing Institute is the gold standard in digital marketing certification, and gives students free membership during their studies.

CIM Accredited

CIM accreditation means students will be able to gain industry-recognised qualifications at an accelerated pace.

BGA Membership

Arden University is a member of the Business Graduates Association (BGA), meaning students will receive complementary BGA membership.

Course details and modules

During the course, you’ll explore the general marketing environment as a whole and then consider the impacts of digitisation on the contemporary marketing environment. You’ll develop the ability to critically analyse data and apply marketing theories from technical and creative perspectives, helping you become a highly capable and employable marketing professional.

The course will help you build practical skills in areas such as social media scheduling, Google ads, social media marketing, UX design, SEO, and AI, as well as the ability to develop advanced digital marketing strategies. You’ll also have the opportunity to gain an international marketing perspective while networking with students from around the world.

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany.

The course is also available to students via online learning. This gives you the convenience of being able to study worldwide, providing you with the same high standards of teaching but with lower tuition fees.

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What you need to study with us

Our aim is to make learning as accessible as possible by ensuring that you can study in a flexible and convenient way. That's why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through ilearn, our online university campus in the cloud, you'll be able to access your course calendar, support services, learning materials, and our online library containing thousands of ebooks, as well as tools for creating assignments, keeping notes, and collaborating with other students on your course.

Meet the faculty

For over twenty years, Gillian worked in senior marketing positions leading teams and directing the marketing strategy for several high-profile tourism, events, and cultural venues in the UK. Gillian joined Arden University as Head of School of Digital Marketing and Sales in 2020, where she has been responsible for setting up the school and planning an innovative suite of digital marketing and sales programmes. In her role at Arden, Gillian strives to help our ambitious students to grow faster, equipping them with the latest innovative marketing skills for them to be successful in their marketing careers. 

Gillian McCurdy

Head of Department of Marketing

Career prospects

Studying your master’s in strategic digital marketing degree with Arden University is all about preparing yourself for a successful future career. As well as mastering a number of advanced skills, you’ll graduate with a stand-out CV that sets you apart in today’s competitive job market. So, whether you want to progress to more senior positions in your current organisation, or you want to begin a new career in marketing after working in a different discipline, this course will provide you with the knowledge and competencies you need to succeed.