Business Management (Marketing) BA (Hons) & Foundation Year

Course Overview

Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. This foundation degree programme provides you with the opportunity to develop your study skills before focusing on business and marketing in depth. Foundation courses are the ideal choice if it’s been a while since you were in education, or if you don’t meet the entry requirements for a standard university degree programme.

Once your foundation year is complete, you’ll move on to develop your knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. You’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. This course also teaches you the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate. 

This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field. 

When you graduate from this course you will receive:

• BA (Hons) Business Management (Marketing)
• Certificate in Professional Marketing from CIM
• Certified Digital Marketing Associate from the DMI
• IOEE Professional Diploma in Enterprise and Entrepreneurship

Course details and modules

Arden's foundation year modules have been designed to give you a tailored and fully supportive introduction to university study. This first year of study will prepare you for success in higher education by introducing you to the academic skills and subject-specific knowledge required to excel in your chosen degree subject.

During your studies you’ll gain a wider understanding of marketing functions, operations, and cutting edge technologies. You’ll also develop new personal and professionals attributes in dedicated skills-related modules to help build your soft skills and decision-making abilities. 

Using our business simulation software, you’ll be able to access a virtual business and run it as your own enterprise – managing activities such as marketing, sales, finances, people, product development, operations, and your supply chain. This will give you the chance to practice making critical decisions within a safe environment, helping you develop your ability to interpret commercial information and apply your learnings to generate a profit for your enterprise. 

You’ll also have access to our Digital Enterprise Hub throughout your course, which provides you with additional software and resources as well as real-world mentors and industry experts to draw knowledge from. The Digital Enterprise Hub also gives you the chance to engage in social learning with your classmates, developing your collaborative skills and providing the opportunity for networking with fellow professionals. 

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany.

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What you need to study with us

Our aim is to make learning as accessible as possible by ensuring that you can study in a flexible and convenient way. That's why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through ilearn, our online university campus in the cloud, you'll be able to access your course calendar, support services, learning materials, and our online library containing thousands of ebooks, as well as tools for creating assignments, keeping notes, and collaborating with other students on your course.

Meet the faculty

Here at Arden University we strive to provide a fresh and unique approach to your business and management education. With ideas and experiences taken from employers and thought leaders across the world, we give you the opportunity to put proven business skills and techniques into practice during your studies. I look forward to welcoming you to the Arden University family.

Professor Dilshad Sheikh

Dean of the Faculty of Business

Career prospects

Perhaps you have a strong idea of where you want to go with your marketing degree, or maybe you want to keep your career options open for now? Either way, don’t worry if you’re still a little unclear about what the future holds. Our marketing bachelor’s course will give you a range of in-demand and transferable skills that will help you understand how modern organisations work. This gives you the freedom to take your time deciding where in the business ecosystem you’ll fit best, be it as an entrepreneur, manager, or if you’re an experienced professional looking for a career change.