MBA (Top-Up)

This module introduces students to different research methodologies that they can use within their dissertation. Students develop a broad understanding of research methods and are introduced to epistemology and ontology to justify their philosophical approach to research. Syllabus areas include:

• Introduction to research philosophies and approaches (deductive/inductive)
• Role of and approach to selecting and reviewing literature
• Quantitative and Qualitative methods of data collection
• Quantitative and Qualitative methods of data analysis incorporating parametric and non-parametric statistic, thematic analysis and the role of observation in research