Digital Marketing and Business Management (Hons)

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree gives you the skills to become one of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time. Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. Successfully completing the course takes you partway towards a professional CIM qualification. All of this enhances your CV so you'll be work-ready. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.