Marketing MSc

Course overview

• Contemporary Curriculum: The program covers modern marketing theories and techniques, addressing the shift from the digital to the post-digital era.
• Practical Application: Learning is highly practical, with assessments often involving reports, creative presentations, and group work based on real-world case studies and projects.
• Flexible Final Project: For the final Marketing Project, students can choose from four distinct pathways: dissertation, literature review, business plan, or a consultancy project.
• Industry Insights: You will learn from a team of expert academics and gain insights from active industry practitioners and guest lecturers.
• No Prior Experience Needed: The course is suitable for graduates from any discipline, and prior marketing knowledge or experience is not required.