Business with Marketing MSc
Main Campus Coventry, United Kingdom
Business with Marketing MSc
Warwick Business School, University of Warwick
Business & Marketing
Business with Marketing MSc at Warwick Business School
The MSc Business with Marketing at Warwick Business School offers you the opportunity to study key business fundamentals while developing specialist insight into marketing. Throughout the course, you will gain in-depth knowledge of strategic marketing, global branding, and service marketing, empowering you to address the challenges managers face in building and sustaining successful brands.
This programme is expertly designed for those interested in using the foundations of business to innovate in the world of marketing. You will study eight core modules and choose optional modules, with the flexibility to complete your degree through either a Dissertation or a Business in Practice capstone route, allowing you to tailor the programme to your career goals.
Warwick Business School holds triple accreditation from AACSB, AMBA, and EQUIS, placing it among an elite group of global business schools. The University of Warwick is ranked in the top 25 globally for Marketing studies by the QS World University Rankings by Subject 2026, ensuring you receive a highly respected qualification.
Key Programme Highlights
- Triple-accredited business school (AACSB, AMBA, EQUIS) with a strong global reputation in marketing education
- Flexible capstone options: choose between a Dissertation for academic research or the applied Business in Practice module
- Personalised careers support from the dedicated WBS CareersPlus team including one-to-one coaching and mock interviews
- Optional free foreign language study available in the evenings across Terms One and Two in six beginner-level languages
Curriculum and Module Structure
The MSc Business with Marketing is delivered over three terms across one academic year. You will study eight core modules and one or two optional modules, plus a compulsory capstone (Business in Practice or Dissertation). Students typically receive between 27 and 30 contact hours per module via a mixture of lectures, seminars, and workshops.
Strategic Marketing Management
Core ModuleDevelop an awareness of practical managerial issues in marketing management and explore generic solutions. This module covers marketing theory and its application in real-world business contexts.
Global Branding
Core ModuleExamine the challenges of creating and sustaining successful global brands. You will explore how cultural differences across country-markets are reflected in brand programmes and strategies targeted to specific markets.
Service Marketing and Customer Experience
Core ModuleLearn practical tools for managing the customer experience and consider how service and value creation should be at the core of marketing activity. This module contrasts traditional marketing with service-dominant logic.
Quantitative Methods for Business
Core ModuleGain an understanding of descriptive and inferential statistics and data presentation. You will learn to apply the major analytical tools needed for MSc-level study and for data analysis in the workplace.
Strategy
Core ModuleBuild a foundation for, and critical assessment of, theoretical and empirical approaches to strategy. This module develops your analytical skills through case study group work on strategic management issues.
The Global Economy
Core ModuleUse real-world examples and case studies to understand how economic thinking helps businesses exploit new opportunities while managing the risks of expansion into new markets and regions.
Optional Modules (Selection May Vary by Year)
Admission Requirements
The MSc Business with Marketing welcomes applicants from all academic fields who are looking to break into business or deepen their existing knowledge. No prior study of marketing is required, making this programme ideal for career changers and graduates from diverse disciplines. To begin your application, contact Uni4Edu for personalised guidance.
Academic Requirements
- Undergraduate DegreeA 2:1 (upper second-class) honours degree or international equivalent is required
- Academic BackgroundApplicants from all academic fields are welcome; no prior marketing study is needed
- International QualificationsMinimum 60-80% depending on institution for international applicants
- Work ExperienceNo work experience is required for this programme
- Additional RequirementsA personal computing device is required for your MSc year; specification guidance is available upon enrolment
English Language Requirements
- IELTS (Academic)Overall score of 7.0 with a maximum of two components at 6.0/6.5 and the rest at 7.0 or above
- TOEFL iBTContact Uni4Edu for the latest accepted TOEFL score equivalents
- Other TestsOther internationally recognised English language qualifications are accepted; contact Uni4Edu for details
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Warwick Business School invests significantly in supporting talented students, with over GBP 6 million in scholarships available across its MBA and MSc postgraduate courses. Applicants are automatically considered for WBS scholarships upon submitting their course application. Awards are competitive and offered on a rolling basis, so early application through Uni4Edu is essential to maximise your chances.
WBS High Potential Scholarship
Up to 50% of tuition feesAwarded to outstanding individuals who demonstrate exceptional academic achievement, extra-curricular involvement, and a drive to make a positive difference. All MSc applicants are automatically considered when they apply.
Warwick Alumni Discount Scheme
Minimum 10% (up to 50% for Warwick graduates)All University of Warwick alumni accepted onto a postgraduate Masters receive a minimum 10% scholarship, with up to an additional 40% available for exceptional academic and extra-curricular achievements.
Warwick Undergraduate Progression Scholarship
Automatic 30% discountCurrent Warwick undergraduate students who progress directly to an MSc programme receive an automatic 30% scholarship, with 10% coming from the Alumni Discount Scheme. Outstanding candidates may qualify for further discounts.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the MSc Business with Marketing are well-prepared for a wide range of roles across marketing, technology, and manufacturing sectors. The dedicated WBS CareersPlus team provides personalised support including one-to-one career guidance, CV reviews, tailored mock interviews, and employer networking events to help you transition into leading global companies.
Typical Graduate Roles
Where Graduates Work
Rankings & Recognition
Warwick Business School is consistently ranked among Europe's leading business schools. It holds triple accreditation from AACSB, AMBA, and EQUIS, and was the first UK business school to achieve this distinction. The University of Warwick is ranked in the top 25 globally for Marketing studies by QS World University Rankings by Subject 2026.
| Subject | Ranking Body | Rank |
|---|---|---|
| Marketing (Masters) | QS Business Masters Rankings | 1st in the UK, 6th globally |
| Business & Management Studies | QS World University Rankings by Subject | 5th in the UK, Top 30 globally |
| Masters in Management | Financial Times | 2nd in the UK, 40th globally |
| Executive Education (Open) | Financial Times | 3rd in the UK, 19th globally |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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