Public Relations

Both pathways blend practice with theory, putting you at the cutting-edge of industry demands, and preparing you for fast-paced in-house and agency PR and marketing roles. Taught by experienced PR practitioners and academics, you will learn how to develop creative campaigns in response to practice briefs set by well-known brands, and create content for a range of media. You will also study corporate reputation, crisis communications and discover the role of PR in today’s global society. Choosing from a range of optional modules, you will be able to gain specialist knowledge in advertising planning, the work of influencers, podcast production, or the transformative impact and ethics of AI. Studying mainly in central London, you’ll benefit from being at the heart of the UK’s PR industry, while also having access to Westminster’s dynamic creative hub in Harrow, with its advanced media facilities such as our state-of-the-art podcasting studios.