International Business (Hons)

The BA (Hons) International Business programme at UWS London Campus blends rigorous academic study with practical, real-world business applications, preparing you to thrive in today’s global marketplace. This degree equips you with the critical skills and in-depth knowledge required to understand and operate effectively within international business environments. The programme is structured around key areas: International Business Strategy, Cross-Cultural Management, and Global Marketing. Each component is carefully designed to ensure you gain practical skills in strategic decision-making, learn how to navigate and lead across diverse cultures, and develop a keen insight into global marketing trends. The course curriculum reflects current global business practices, ensuring you graduate with relevant, applicable skills that are highly valued by employers. With a strong focus on contemporary business challenges and opportunities, the BA (Hons) International Business degree emphasises ethical practices and sustainable growth, aiming to produce globally minded graduates who are ready to make a positive impact on the world stage.