Business Management with Marketing BSc
University of Surrey, United Kingdom
Business Management with Marketing BSc (Hons)
University of Surrey
Business Management & Marketing
Program Overview: Business Management with Marketing BSc (Hons)
The BSc (Hons) Business Management with Marketing at the University of Surrey is specifically designed to equip you with the skills and knowledge to tackle the marketing challenges of the future. You will study a combination of marketing and management theory and practice, preparing you for roles ranging from managing international marketing campaigns to launching innovative marketing strategies.
The programme covers key areas including brand management, digital strategy, consumer behaviour, and data-driven marketing insights. You will develop both analytical and creative capabilities through applied projects and authentic assessments that emulate real-world professional tasks, building your critical thinking and problem-solving abilities.
Delivered by Surrey Business School, this programme is accredited by both the Association to Advance Collegiate Schools of Business (AACSB) and the Chartered Institute of Marketing (CIM). The CIM accreditation allows you to fast-track your career with exemptions from some professional marketing examinations through the Graduate Gateway.
Key Program Highlights
- Dual accreditation from AACSB and the Chartered Institute of Marketing (CIM), offering exemptions from professional marketing exams
- Optional Professional Training placement year with access to over 2,300 partner organisations including major employers
- Focus on ethical awareness, equality, diversity, and inclusivity in both local and global marketing contexts
- Hands-on learning with tools used by marketing professionals, including Google Analytics, Tableau, SPSS, and international databases
Curriculum & Modules
All business management students at Surrey follow the same first year to build a solid foundation, with the option to transfer between specialist pathways. From the second year, you will specialise in marketing-focused modules, combining compulsory and optional choices across semesters. The programme is built on a 15-credit module tariff, with 120 credits studied at each of the three FHEQ levels.
Principles of Marketing
15 creditsExamines the role of marketing in organisations with emphasis on developing marketing strategies. Covers core principles of attracting and retaining customers in competitive environments.
Operations Management
15 creditsCovers the scoping, planning, directing, and controlling of facilities, processes, and people required to transform resources into products and services across all industries.
Consumer Behaviour
15 creditsExplores the psychological elements that influence consumer decision-making, helping you understand how and why customers make purchasing choices in different contexts.
Brand Management
15 creditsDevelops your understanding of how to build, manage, and sustain strong brands. Covers brand strategy, brand equity, and the relationship between branding and consumer perception.
Digital Marketing
15 creditsEquips you with the skills to navigate the complex digital world and understand the impact of technology on marketing strategies, tools, and campaign measurement.
Marketing Insights and Analytics
15 creditsDevelops your ability to capture market insights and use marketing analytics to measure performance. Covers data-driven decision-making and research methodologies.
Elective Modules
Admission Requirements
Entry to the Business Management with Marketing BSc (Hons) programme is competitive. All applicants are assessed on their academic qualifications, personal statement, and supporting documents. Contact Uni4Edu for guidance on how your specific qualifications align with the programme requirements.
Academic Requirements
- A-LevelsABB or equivalent
- IB DiplomaContact Uni4Edu for equivalent IB requirements
- GCSE English LanguageGrade 4 (C) or above
- GCSE MathematicsGrade 4 (C) or above
- Foundation YearAvailable for students who do not meet direct entry requirements
English Language Requirements
- IELTS Academic6.5 overall, with no component below 5.5
- PTE AcademicEquivalent score accepted — contact Uni4Edu for details
- TOEFL / DuolingoEquivalent scores accepted — contact Uni4Edu for details
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
The University of Surrey offers several funding opportunities for international undergraduate students. Scholarship availability and amounts may vary each academic year, so contact Uni4Edu for the latest information on eligibility and application procedures.
International Excellence Award (Undergraduate)
GBP 5,000 tuition fee waiverA prestigious award recognising academic excellence, open to self-funded international fee-paying students regardless of nationality. Awarded as a tuition fee reduction for the first year of study.
Battersea Scholarship
GBP 4,000 per year (up to 3 years)Supports one undergraduate student throughout their degree programme with an annual award, plus an additional GBP 4,000 if a Professional Training Year is undertaken.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Surrey Business School has an outstanding track record for graduate employability. With CIM accreditation, optional professional placements, and strong industry connections, graduates of this programme are well-positioned for a wide range of marketing and business roles across sectors.
Potential Career Roles
Notable Employers of Surrey Graduates
Rankings & Recognition
The University of Surrey is consistently recognised in major national and global university rankings. Surrey Business School holds AACSB and AMBA accreditations, placing it among an elite group of business schools worldwide. The university is particularly noted for its employability outcomes and student satisfaction.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business Administration & Management | ShanghaiRanking (ARWU) | Top 75 globally |
| Business & Management | National Student Survey (UK) | 6th for overall student satisfaction (2024) |
| Business Administration & Management | ShanghaiRanking Global Subjects | 12th in the UK |
| Overall University | ARWU (Shanghai Ranking) | #421 globally, 33rd in UK (2025) |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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