Business Strategy and Innovation Management (MSc)

This Master’s in strategic management qualifies graduates for roles within organizations dedicated to developing new products and business models. The curriculum examines how strategy and innovation are utilized to enhance corporate competitiveness, drive industrial change, and generate new business opportunities, while also addressing the managerial challenges of developing and marketing new services. Contemporary topics such as the sharing economy, disruptive technologies, service innovation, and sustainability are explored alongside concepts of growth and technology transfer. The degree offers flexibility through optional modules in areas like marketing, digital retailing, and entrepreneurship, allowing for alignment with specific professional interests. Furthermore, the educational experience is enriched by strong industry connections with major corporations such as Sainsbury’s and Rolls-Royce, facilitating practical insights through business visits and guest lectures.