Marketing

Gain the skills and experience marketing experts need to respond to the ever-changing needs of the digital world through practical-based learning, paid industry placements and networking opportunities.

Skills

Make your impact with the professional marketing skills that matter most to employers.

With this BSc Marketing, you’ll learn how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media users, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.

You will develop skills in core aspects of marketing communications, including:

• Creating campaigns and unique brand identities
• Fostering competitive advantage
• Key areas of sales, advertising, and PR

As your understanding of marketing grows, you’ll develop the commercial acumen, emotional intelligence, and self-reflection you need to realise your goals. Roehampton’ll also help you to increase your employability through annual Business Readiness modules. And you can put these skills into practice with an optional work placement after Year 2. Fully supported by the school's Placement Office, this is a chance to gain real-world experience before you graduate and get paid while you make valuable connections.

Learning

Belong, believe and achieve through our practical approach to marketing.

Roehampton'll deliver a modern, practice-based curriculum, where you'll explore:

• Marketing strategies and tactics used by organisations to achieve their business goals
• The theories behind key marketing decisions
• Turning your creative ideas into a reality, with opportunities to develop briefs
• The evolving nature of digital marketing

Career

Earn a degree that you can do marketing with.

With its optional paid work placement and accreditation with the CIM, this BSc Marketing degree is the ideal launchpad for marketing careers in:

• A communications agency
• An in-house marketing department

Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to:

• Employability events
• Guest industry speakers
• Networking opportunities
• Personalised mentoring and careers support

You’ll graduate ready to grab every opportunity that comes your way.