Food Economics and Marketing

Study at one of the UK’s leading universities for environmental and ethical performance (the University of Reading is ranked 4th in the People and Planet University League, 2024/25). Focusing on how economic and marketing forces influence decisions of producers, processors, retailers, consumers and policy makers along food supply chains – at a domestic and international level – this programme will provide you with critical training in applied economics, marketing, and quantitative and qualitative research techniques.

You will:

join the highest placed UK university for Agriculture and Forestry at 20th in the world (QS World Rankings by Subject, Agriculture and Forestry, 2025), with its own farms and specialist facilities

examine consumer food choice and behaviour changes as well as marketing decisions in food retailing and manufacturing

examine policy issues as they relate to international trade, competition, diets and health, food safety, sustainability and quality of food products.

Joining this programme means you’ll also be joining the Graduate Institute of International Development, Agriculture and Economics in our School of Agriculture, Policy and Development, where we are committed to empowering change through our teaching and research. Our academics tackle some of the world’s most pressing issues across their respective fields of expertise, and our mission is to make a difference in the context of the United Nations’ Sustainable Development Goals.