Media and Communication

You will learn to critically examine media-mediated communication, including social media formats such as Instagram, X and TikTok as well as television formats, images and newspaper texts. You will also acquire sound knowledge of the production, use and perception of different media formats, of the media system, its development and how people communicate with and about media. a varied range of modules that provide insights into the humanities and social sciences

methods-oriented training in practical and societally relevant digitalisation topics

great freedom of choice: pursue your own interests and strengths during your studies

numerous student clubs and societies related to media and communication

an extensive practical phase

access to a multitude of media and communication occupations

opportunities to develop and realise your own business start-up ideas

This versatile degree programme enables graduates to enter the online media as well as the traditional print, TV or radio sector. This opens up numerous potential careers, such as in content production for online media, film and television, public relations, marketing and advertising, and adult education, in teaching and research, or in a self-employed capacity. Potential employers include media and publishing houses, television stations, advertising agencies, PR agencies, political associations, NGOs, foundations, corporate marketing departments, education providers, research institutes and universities.