Bachelor of Advertising and Public Relations

In keeping with our reputation for producing ‘job-ready’ graduates, The University of Notre Dame Australia’s Bachelor of Advertising and Public Relations program guarantees a thorough grounding in all aspects of modern advertising and public relations. Apart from a range of expert lecturers, our students also benefit from a unique internship program which provides practical skills and the foundations for a professional network. Contact us today to find out more.

Why study this degree?

• If you’re looking for a fast-paced and exciting career, a Bachelor of Advertising and Public Relations could be the perfect degree for you. This program combines artistic and managerial disciplines by combining skills-based learning, embedded internships with some of Australia’s biggest agencies, and individual tutoring. Available as a three-year full-time program, the Bachelor of Advertising and Public Relations covers the gamut of activities within the two disciplines.
• The program provides the essential building blocks for a successful career, with courses in Accounting for Business, Economics, Business Law, Media Planning, Consumer Behaviour, Advertising and Promotion and Professional Writing.
• Thanks to its solid practical component (and excellent industry networks), our graduates find work in several disparate industries and occupations. While many work in advertising agencies and public relations firms, others pursue careers in market research, media planning, event management, recruitment, tourism, retailing and corporate communication.

Learning outcomes

• Upon successful completion of the Bachelor of Advertising and Public Relations graduates will be able to:
• Apply advertising and public relations theories and practice in national and international scenarios
• Create and deploy effective advertising campaigns and/or public relations campaigns
• Create and execute advertising campaigns and public relations programmes in national and international scenarios
• Effectively analyse and manage ethical matters in a professional manner
• Employ critical reflection to encourage on-going learning to maintain and improve professional knowledge and skills
• Think critically, reason and use judgment in preparation for their professional practice
• Use evidence-based research in the preparation of professional analysis and advice.

Career opportunities

• Graduates of this program can pursue careers in advertising agencies and public relations firms, market research, media planning, event management, recruitment, tourism, retailing and corporate communication.

Real-world experience

• You will learn from academics who are industry leaders and, through our practicum placements and internship programs, you will gain real professional experience and make valuable contacts with potential employers.