BA of Marketing & Public Relations

Are you interested in a career in marketing and public relations? The University of Notre Dame Australia’s Bachelor of Marketing & Public Relations/Bachelor of Behavioural Science will equip you with the practical and analytical skills to proactively engage with all stakeholders and promote any business. Traditional marketing methods have become less effective, and the rise of digital formats has opened new and exciting corporate communication methods. Contact us today to start an exciting career pathway.

Why study this degree?

• Throughout this four-year degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Developmental Psychology, Foundations of Human Behaviour, Organisational Behaviour and more.
• This double degree will provide insights into aspects of psychology, political science, cultural studies and sociology to complement your studies in marketing and PR.
• A Behavioural Scientist values human diversity and works collaboratively with communities to identify and advance the goals of the group and the individuals who comprise it.
• Behavioural Science promotes the concept of wellbeing and aims to facilitate this at the individual, relational and community levels. Your knowledge and skills in business, marketing and PR will combine well with this people-centred focus.

Career opportunities

• Graduates of this program can follow diverse career paths in the private and public sectors; career opportunities range from advertising executive, social media manager, media manager, events manager, fundraiser, tourism manager, public relations executive, communications manager, NGO advisor, brand manager, change manager, and people and culture coordinator.

Real-world experience

• You will learn from academics who are industry leaders and, through our practicum placements and internship programs, you will gain real professional experience and make valuable contacts with potential employers.