Events Management and Innovation, BA Hons

The events management curriculum offers specialized modules in entrepreneurship, innovation, event experience design, and digital marketing, alongside leadership and the study of cultural and corporate events. These areas provide the foundational knowledge required to develop and execute successful initiatives within the music, sports, and corporate industries. A significant practical component of the full-time programme includes the organization of one event per year of study, with comprehensive instruction provided to support the planning process. Further professional development is achieved through volunteering and work placements at live events, utilizing a broad network of industry connections throughout London and other regions.

Academic quality is validated by formal recognition from the Institute of Event Management (IEM) under the Higher Education Course Recognition Programme, which confirms that the course structure aligns with current industry requirements. Graduates are prepared for a wide array of career paths, including roles in corporate event planning, festival management, and the charitable sector, as well as weddings and large-scale conferences. The skills acquired are also highly applicable to the fields of hospitality, tourism, marketing, and public relations, offering a versatile transition into the professional world.