International Fashion Business (Marketing Management) MA

The MA International Fashion Business (Marketing Management) programme is designed to develop globally minded professionals with the strategic, creative, and analytical skills required to succeed in the international fashion industry. The programme integrates fashion marketing expertise with contemporary business practices, preparing students to navigate the dynamic and competitive global fashion landscape.

This specialist pathway covers key areas such as fashion marketing, public relations, and fashion supply chain management, with a strong emphasis on digital innovation and sustainable business practices. Students engage in industry-focused projects developed in collaboration with external fashion and creative partners, enabling them to apply theory to practice while strengthening their professional skillset in market research, brand positioning, and campaign development.

Core modules explore consumer behaviour, global fashion trends, and international market dynamics, alongside emerging areas such as e-commerce, influencer marketing, and digital brand strategy. Assessment methods include analytical reports, professional presentations, and curated portfolios, reflecting the expectations of contemporary fashion marketing roles.