Marketing (BBA)

Our marketing curriculum is based on a customer satisfaction model known as the marketing concept. You will develop skills in critical thinking, quantitative analysis, and oral and written communication. You’ll also learn to apply marketing theory.

Our cutting edge marketing program is designed to prepare you for a career in the following marketing fields:

• Personal selling
• Advertising
• Marketing research
• New product planning
• Marketing management in retail and commercial environments

Why a B.B.A. Degree in Marketing?

The bachelor’s degree in marketing is a versatile program in which students learn everything from personal selling and marketing research to advertising and management responsibilities. Interactive clubs, honor societies, and paid internship opportunities enhance your coursework as a marketing student and give you hands-on experience even before graduation.

About the Marketing Major

Led by faculty within the School of Business, the B.B.A. in Marketing not only prepares students for careers in marketing, but also cultivates skills in marketing management and administration. Marketing majors develop skills in critical thinking, quantitative analysis, effective communication, and the application of marketing theory. Students learn through real marketing case studies and have the opportunity to apply their marketing understanding to current issues within real companies.

Why McKendree?

McKendree University provides you with interactive learning opportunities through our small class sizes, experienced faculty, and unique internship experiences that move you beyond the classroom. We are committed to your success in the degree programs we offer, the internships and extracurricular activities that will set you apart, and the college experience you’ll get here. Just 25 minutes from downtown St. Louis, Missouri, McKendree University is located in historic Lebanon, Illinois, and affords students a host of enriching cultural, career, and entertainment opportunities.

Program Highlights

• Learn from energetic, talented, and experienced faculty who emphasize strong theoretical applications for marketing practice and performance.
• Exciting paid internship opportunities give you the chance to network and gain valuable real world experiences.
• Related clubs and honor societies allow you to meet others and enhance your resume.