Retail Brand & Customer Experience Management Master

The Master prepares professionals in retail and customer management experience with the aim of transferring:

• Knowledge of brand management and customer experience management and related design, development and management
• Identification, definition and management of physical-digital sales and service touchpoints of the brand.
• Knowledge of KPIs and data management in order to evaluate and manage performance commercial.
• Organizational knowledge to guide and manage contact / sales personnel.

The course, intended for graduates in social and scientific disciplines or professionals, prepares for the challenges of modern retail, with particular attention to:

• the management and integrated design of physical and digital channels,
• to the design and management of the customer experience,
• the sales processes and interaction with the consumer,
• digital marketing and the management of CRM systems.

The program is unique in Italy in the integration of retail concepts management, data and digital marketing, communication and service design.

The retail sector requires profiles that know how to integrate knowledge of customer experience management across all brand touchpoints, sales and service management

Possible outlets include the following

Retail brand manager, Customer experience manager, Sales account, Store manager, District manager/Area manager, Product/Brand manager or strategist, Trade marketing manager, Customer relationship manager, Digital marketing manager.