Fashion Business, Digital Communication & Media BA
Istituto Marangoni campus, United Kingdom
Fashion Business, Digital Communication & Media BA
Istituto Marangoni
Fashion Business & Digital Communication
Program Overview: Fashion Business, Digital Communication & Media BA
The Fashion Business, Digital Communication & Media BA at Istituto Marangoni is an undergraduate degree program that equips students with the skills and knowledge to pursue careers in the fashion industry, specifically within the media and communication arena. The program combines coursework in business, marketing and communication strategies, new media technologies, and creative design to prepare graduates for the evolving digital landscape of fashion.
This three-year full-time course provides a broad education into cultural, creative, and social fashion business contexts along with contemporary communication channels, including online tools, video, fashion films, printed and digital media. Students learn how to create and enhance business communication strategies specifically for the fashion and luxury markets using images, copy, and the most innovative technologies.
Situated in Milan, the global capital of fashion, students benefit from Istituto Marangoni's direct links with leading industry companies and gain opportunities to develop highly valuable projects for their professional growth. The program positions graduates as industry experts with a specific and highly sought-after professional profile in fashion communication and digital media.
Key Program Highlights
- Study in Milan, the heart of Italian fashion and home to Istituto Marangoni's flagship campus in the Quadrilatero della Moda district
- Industry partnerships with brands such as Balenciaga, Giorgio Armani, Fendi, Dior, and Vogue for real-world project experience
- Accredited by the Italian Ministry of University and Research (MUR) through the AFAM system, awarding 180 ECTS credits
- 89% employability rate at the Milano School of Fashion, with strong career placement support and industry networking
Curriculum & Modules
The Fashion Business, Digital Communication & Media BA curriculum is structured across three years, progressing from foundational fashion business knowledge to specialized digital communication expertise. Students engage with both theoretical frameworks and practical, industry-driven projects that develop their professional skills in branding, advertising, PR, social media marketing, and new media technologies.
Fashion Business Fundamentals
30 ECTSAn introduction to the business side of fashion, covering the structure and dynamics of the fashion and luxury industries, market analysis, consumer behaviour, and the fundamentals of fashion marketing and management.
Digital Marketing & Communication Strategies
30 ECTSExplores contemporary digital marketing strategies including e-commerce, SEO, social media marketing, and data-driven campaign planning specifically tailored for fashion and luxury brands.
Fashion Media & Visual Communication
30 ECTSFocuses on how language, visual image, and sound influence emotions and consumer behaviour, covering fashion photography, video production, fashion films, and visual storytelling for web platforms and social networks.
Branding, PR & Editorial Skills
30 ECTSDevelops editorial skills for PR and press activity including fashion writing, copyediting, media planning, and creative direction. Students learn to create communication strategies that increase brand awareness while respecting brand image.
Social Media & Content Creation
30 ECTSExamines the philosophy, growth, and importance of social media in business, exploring how platforms such as Instagram, TikTok, and Pinterest are used to represent organisations, promote brands, and connect with consumers by creating loyal followings.
Final Project & Professional Portfolio
30 ECTSA capstone module in which students develop a comprehensive communication strategy and portfolio for a fashion or luxury brand, synthesising all skills acquired throughout the program and demonstrating readiness for professional practice.
Elective Modules
Admission Requirements
Admission to the Fashion Business, Digital Communication & Media BA at Istituto Marangoni involves a selection process that evaluates academic qualifications, creative potential, and motivation. Applicants are assessed by an Examining Committee, and feedback is provided within 15 working days. Contact Uni4Edu to begin your application and receive guidance through every step of the process.
Academic Requirements
- Educational BackgroundCompleted secondary education (high school diploma or equivalent); 12 years of schooling required for AFAM-validated courses
- Minimum Age18 years at the time of enrolment
- Written WorkA 700-word document identifying one emerging trend in the fashion or luxury sector, accompanied by visual research and references, submitted as a PDF
- Orientation MeetingApplicants are advised to schedule an orientation meeting to discuss previous experiences, aspirations, language skills, and potential for growth
- Selection ProcessAll documents are evaluated by an Examining Committee; applicants receive feedback within 15 working days
Language Requirements
- IELTS (for English-taught courses)Minimum 4.5 overall with no element below 4.0 (B1 CEFR level) for AFAM-validated courses
- Italian Language (for Italian-taught courses)B1 CEFR level certificate required for non-native Italian speakers
- Equivalent TestsOther equivalent English or Italian proficiency tests and qualifications accepted; contact Uni4Edu for details
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Istituto Marangoni is committed to supporting talented students and offers a range of scholarship opportunities each year for undergraduate courses across its Milan, Florence, Paris, London, and Dubai campuses. Scholarships are awarded based on academic merit, creative talent, and financial need. Contact Uni4Edu to explore all available funding options and receive guidance on your scholarship application.
Istituto Marangoni Merit Scholarship
Up to EUR 5,000 tuition deduction for European schoolsAwarded annually to outstanding undergraduate applicants who demonstrate exceptional academic achievement and creative potential. This merit-based scholarship provides a deduction on tuition fees for courses at the Milan, Florence, or Paris campuses.
Istituto Marangoni Talent Scholarship
Every year, Istituto Marangoni launches a scholarship program aimed at the most talented students who dream of a career in fashion, art, design, or related creative fields. Selection is based on submitted creative work and portfolio assessment.
Regional Right to Study Grants (Italy)
Varies based on eligibilityIn Italy, Istituto Marangoni collaborates with the Regional Body for the Right to University Study to offer funding through competitive scholarships. Eligible applicants may receive enrollment fee refunds and tuition charge reductions based on financial need.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Fashion Business, Digital Communication & Media BA are well-prepared for a wide range of roles in the fashion, luxury, and creative industries. With an overall employability rate of 91% across the Istituto Marangoni group and strong industry connections, graduates enter the workforce with practical skills and professional networks built during their studies.
Potential Career Roles
Industry Partners & Potential Employers
Rankings & Recognition
Istituto Marangoni is globally recognized as a leading institution in fashion and design education. Founded in Milan in 1935, it has earned prestigious rankings and accolades, consistently placing among the top universities worldwide for Art & Design. It is the first institution specialized in fashion disciplines to be ranked in Italy, France, the UAE, India, and China in the QS World University Rankings by Subject.
| Subject | Ranking Body | Rank |
|---|---|---|
| Art & Design | QS World University Rankings | #45 |
| Fashion Disciplines (Italy) | QS World University Rankings | #1 Specialized Fashion Institution |
| Fashion Education (UK) | QS World University Rankings | #3 Position |
| Creative Industries Education | Doxa Employability Research | 91% Employability Rate |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
36 months
Bachelor of Business Administration and Economics
University of Hagen (FernUniversität in Hagen), Hagen, Germany
Earliest Intake
December 2026
Gross Tuition
739 €
Master's & Postgraduate
24 months
Master of Business Administration and Economics – Digitalization Management
University of Hagen (FernUniversität in Hagen), Hagen, Germany
Earliest Intake
December 2026
Gross Tuition
600 €
Bachelor's Degree
48 months
Business
Manhattan University, Bronx, United States
Earliest Intake
January 2026
Gross Tuition
44100 $
Bachelor's Degree
48 months
Project Management
Seton Hill University, Greensburg, United States
Earliest Intake
June 2026
Gross Tuition
13335 $
Master's & Postgraduate
24 months
Business Administration (MBA)
Loyola University New Orleans, New Orleans, United States
Earliest Intake
October 2026
Gross Tuition
17100 $
Uni4Edu AI Assistant
