Visual Communication Design BA

Over the last fifteen years, the dynamics of communication have totally changed. We have moved from one-way communication with traditional media such as newspapers, billboards, radio and TV commercials to one that is instead completely interactive, with the Web introducing an interaction-centred mode where social media networks and communities are leading the way. The aim of anyone doing this job is to be able to interpret how things are changing and use advertising communication as a way to generate creative content that will deliver effective, enjoyable, and successful experiences.