B.A. Global Brand & Fashion Management (German/English)

The B.A. in Global Brand & Fashion Management at ISM is a full-time undergraduate program designed for students who aspire to combine creative flair with strategic business acumen in the dynamic and fast-paced worlds of fashion, luxury, and global brand management. The program delivers a robust education in the fundamentals of business and management while integrating specialized knowledge in branding, marketing, and international retail strategies.

Students begin their studies by building a solid foundation in core business disciplines, including business administration, economics, financial accounting, marketing, and quantitative methods. This ensures they are equipped with the analytical and strategic tools necessary to understand and navigate business structures across industries. As the program progresses, students explore industry-specific modules that delve into the essentials of global brand development, customer relationship management, trend forecasting, and the economics of the fashion and luxury sectors.

Key specialization modules include Global Fashion Management, where students learn about the intricacies of managing fashion businesses on a global scale; Global Retail Management, which focuses on multi-channel retail strategies and the digital transformation of retail; and Identity-Based Luxury Brand Management, which explores how heritage, storytelling, and emotional connection are used to build and sustain luxury brands. These modules are designed to reflect real-world challenges and innovations, allowing students to develop solutions that are both creative and commercially viable.

Beyond academic instruction, ISM emphasizes the development of soft skills and intercultural competencies—essential for success in international careers. Students benefit from training in foreign languages, public speaking, negotiation, leadership, and cross-cultural communication. The program includes an integrated semester abroad at one of ISM’s global partner universities, giving students hands-on exposure to international markets and expanding their global mindset.

A strong practical component is embedded throughout the program, including mandatory internships, collaborative projects with fashion and brand companies, and real-life case studies. These experiences allow students to apply their knowledge in practice, build industry contacts, and develop professional confidence.

Graduates of the B.A. in Global Brand & Fashion Management are well-prepared to take on roles in fashion and luxury brand companies, marketing and retail organizations, communication agencies, or international brand consultancies. Whether working in product management, brand strategy, PR, or digital retail, they leave ISM with the skills, mindset, and global perspective needed to thrive in the competitive world of fashion and branding.