Master in Luxury Brand Management
Domus Academy Main Campus, Italy
Master in Luxury Brand Management
Domus Academy
Luxury Brand Management
Program Overview: Master in Luxury Brand Management at Domus Academy
The Master in Luxury Brand Management at Domus Academy prepares students to manage the delicate balance between creativity and business for luxury brands. Based in Milan, the global epicenter of fashion and luxury, this workshop-based program is supported by seminars, lectures, tutorials, and fieldwork guided by industry professionals and faculty mentors.
Students explore the emerging values attached to the concept of luxury and learn that branding is a mix of science and art, rationale and emotion. Through the program, you will practice identifying individual customer behaviors and social patterns, uncovering powerful insights that allow luxury brands to develop unique perspectives, meaningful values, and strong emotional connections through engaging and memorable experiences.
Graduates can choose between two pathways: the Academic Master's Programme (60 ECTS), accredited by the Italian Ministry of Universities and Research (MUR), or the Dual Award Master's Programme (90 ECTS), which also grants a Master of Arts Degree awarded by Regent's University London with international UK validation. Both pathways combine accredited coursework with real-life professional projects.
Key Program Highlights
- Workshop-based learning with industry mentorship from leading luxury brand professionals and individual coaching throughout the program
- Located in Milan, Italy — a global capital of fashion, design, and luxury — offering unparalleled access to the luxury industry ecosystem
- Dual pathway option: Academic Master (MUR-accredited, 60 ECTS) or Dual Award Master with UK validation from Regent's University London (90 ECTS)
- Collaborations with prestigious companies such as Bulgari, Ferrari, Moncler, Sotheby's, Christie's, Bally, and La Rinascente
Curriculum and Modules
The Master in Luxury Brand Management curriculum is structured across five terms, each combining a subject module with a workshop module. The fifth term is dedicated to an Industry Placement, and the program concludes with a Final Project presentation. Students on the Dual Award pathway attend additional lectures and complete a sixth-term Major Project.
Strategic Branding
Core ModuleExplore the foundations of brand strategy within the luxury sector, learning how to position and differentiate luxury brands in competitive global markets through strategic brand planning and identity development.
Integrated Communication Strategy
Core ModuleDevelop expertise in designing omni-channel communication strategies that narrate a luxury brand's heritage, story, excellence, and innovation in unique and compelling ways across traditional and digital platforms.
Advanced Business for Design
Core ModuleGain a deep understanding of management, economic, and manufacturing strategies for fashion and luxury brands, bridging creative design thinking with sound business decision-making.
Strategic Brand Management Workshop
Workshop ModuleApply strategic branding theory to real-world luxury brand challenges through collaborative, project-based workshops developed in partnership with industry leaders and luxury companies.
Digital Communication Workshop
Workshop ModulePractice using digital marketing and communication tools to promote luxury products and services, while developing your own professional brand identity in the digital landscape.
Industry Placement and Final Project
Capstone ModuleComplete a curricular internship with a leading luxury brand or design studio, followed by a Final Workshop Project that synthesizes all skills and knowledge acquired throughout the program.
Elective Workshops
Admission Requirements
Admission to the Master in Luxury Brand Management is evaluated by the Programme Leader and the Admissions Committee, who assess each candidate's academic background, technical skills, and motivation. The program welcomes applicants from design, arts, economics, management, and humanities backgrounds, provided they demonstrate genuine interest in luxury goods, services, and experiences. Contact Uni4Edu to begin your application process.
Academic Requirements
- Academic QualificationBachelor's Degree or first-level Academic Diploma in a field related to the program (or equivalent qualification)
- Relevant BackgroundsDesign, Arts, Economics, Management, Humanities, or equivalent fields with demonstrated interest in luxury brand management
- Dual Award Additional RequirementBachelor's degree classification not lower than 2:2 (British system); applicants with lower classification may apply with at least one year of relevant work experience
- Motivation StatementA written statement explaining your motivation, field of interest, and future career goals related to luxury brand management
- Application FeeEUR 100
Language Requirements
- IELTS (Academic Master)Minimum overall score of 5.0 (Academic or General)
- IELTS (Dual Award Master)Minimum overall score of 5.5, with a minimum of 5.5 in each component
- Certificate ValidityEnglish certificates must be submitted at least three months before the course start date and must not be older than 2 years
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Domus Academy offers several merit-based scholarship opportunities throughout the year to support talented international students. Scholarships are awarded through portfolio-based or project-based competitions, and winners are selected through a merit-based ranking process. Contact Uni4Edu for guidance on available scholarship competitions and application timelines.
Domus Academy Merit Scholarship Competition
Up to EUR 8,000A portfolio-based or project-based competition open to applicants of Academic Master's and Master of Arts programmes. Scholarship amounts are calculated on the standard tuition fee, and winners are selected through a merit-based ranking.
Domus Academy Partial Tuition Scholarship
EUR 5,500 to EUR 9,000 (varies)Various partial tuition scholarships available to newly admitted students across multiple master's programs, including Luxury Brand Management. Award amounts depend on the specific competition and program selected.
DSU Regional Financial Aid (Diritto allo Studio Universitario)
Varies based on financial needNeed-based financial support available to eligible students through the Italian regional right-to-study system. Applicants must submit a Statement of Family Self-Declaration and supporting documentation by the designated deadline.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Master in Luxury Brand Management gain a broad view of the luxury market and the key skills needed to pursue management careers across the luxury industry. The program's strong industry connections, curricular internship component, and collaborations with leading luxury companies ensure that graduates are well-positioned for immediate career entry in this dynamic sector.
Potential Career Roles
Industry Collaborators and Potential Employers
Rankings and Recognition
Domus Academy is internationally recognized for its innovative design education and strong industry connections. Founded in 1982 in Milan, the academy has received numerous prestigious awards, including the Compasso d'Oro Award for research and academic quality and a Special Badge of Excellence in Learning Experience from The Business of Fashion. In 2025, CEOWORLD Magazine ranked Domus Academy among the top 30 fashion schools worldwide.
| Subject | Ranking Body | Rank |
|---|---|---|
| Art and Design | QS World University Rankings by Subject | #62 worldwide (Top 3%, 4th in Italy) |
| Graduate Fashion Business Courses | The Business of Fashion | Top 10 Globally |
| Fashion Schools (Global) | The Business of Fashion | Top 30 Globally |
| Design Schools (Global) | Frame Publishers Masterclass Guide | Top 30 Globally |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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