Sport Management (MSM)

The Master of Sport Management (MSM) at Brock University is an interdisciplinary graduate program designed to prepare students for leadership and professional roles in the dynamic and evolving field of sport management. The program combines rigorous academic study with practical, real-world applications, equipping students with the knowledge, skills, and strategic insight required to excel in diverse sport-related industries, including professional and amateur sport organizations, recreation and leisure sectors, event management, marketing, and policy development.

The MSM curriculum emphasizes a holistic approach to sport management, integrating principles from business administration, economics, marketing, finance, data analytics, and organizational leadership. Students learn to apply data-driven decision-making, strategic planning, and performance analysis to the unique challenges of sport organizations, from operational management to long-term strategic growth.

Through a combination of core courses, applied projects, and experiential learning opportunities, students develop practical skills in areas such as sport marketing, sponsorship, governance, facility and event management, financial management, and analytics for sport performance and business outcomes. Case studies, simulations, and team-based projects encourage collaboration, critical thinking, and problem-solving, allowing students to bridge the gap between theory and industry practice.

The program also provides opportunities for industry engagement, including internships, capstone projects, and networking with sport organizations. These experiences allow students to apply their learning in professional environments, gain hands-on experience, and build connections within the sport management community.

Graduates of the MSM program are well-prepared for careers in sport administration, sport marketing and communications, event and facility management, governance and policy, analytics and research, and entrepreneurial ventures within the sport sector. The program also serves as a strong foundation for further graduate study or professional certification in sport management and related disciplines.

By blending theoretical knowledge, analytical skills, and practical experience, the Master of Sport Management at Brock University develops leaders who are capable of strategically managing sport organizations, making data-informed decisions, and driving innovation within the rapidly evolving sports industry.