Product Design BA

The Bachelor of Arts in Product Design at Atlantic Technological University is an innovative and multidisciplinary program that prepares students to become creative and versatile professionals in the field of product development and design. This degree provides a comprehensive education in manufacturing design, design methods and processes, ergonomics, and human-centred innovation, ensuring graduates are well-equipped to meet the challenges of today’s rapidly evolving design industry.

Students engage with a wide range of subjects that extend beyond traditional product design, including photography, digital media, design history and theory, and creative problem-solving. This broad curriculum encourages students to develop a deep understanding of the cultural, social, and technological contexts that influence design practice. Emphasizing ethical and sustainable design principles, the program fosters a commitment to responsible innovation that considers environmental impact and societal needs.

A distinctive feature of the program is its strong focus on professional practice. Students undertake a full year dedicated to industry engagement, which can take various forms to suit individual career goals. Options include a year-long industry placement, a hybrid model combining placement with international exchange, or participation in on-campus projects developed in collaboration with national and international industry partners. This immersive experience allows students to apply their skills in real-world settings, build professional networks, and gain valuable insights into industry workflows and expectations.

Throughout the degree, students develop essential skills highly valued by employers, including creative problem-solving, effective communication, IT literacy, adaptability, teamwork, and visual presentation. These competencies prepare graduates to excel in diverse roles within product design studios, manufacturing companies, creative agencies, and entrepreneurial ventures.

Graduates of the Product Design BA program are equipped to contribute to the design and development of innovative products that enhance user experience and meet market demands. Whether working in consumer electronics, furniture, medical devices, or sustainable packaging, they bring a human-centred approach and an ethical mindset to their work, driving innovation that is both impactful and responsible.