Public Relations and Advertising (Turkish)/ Thesis

Public Relations and Advertising Master's Program consists of courses, seminars and research studies that will form the theoretical and methodological basis for both public relations and advertising. Within the scope of the program, public relations theories, advertising theories, research methods, public relations and advertising studies in the context of the digital age, theories of persuasion and rhetoric, digital marketing, health communication, relations of neuro-marketing and advertising, relations of neuro-marketing and public relations, perception management studies, etc. courses are given. Public Relations and Advertising Master's Program covers two disciplines, namely Public Relations and Advertising.