Media and Communications

Skills

Skills that help you grow.

This professionally oriented degree will equip you with creative and critical thinking skills, executive skills, and business awareness necessary to succeed in the creative industries.

You will learn about the key media functions that shape consumer culture, including:

• Marketing
• Branding
• PR
• Advertising
• Data
• Audience engagement

This degree will provide you with a deep insight into a rapidly evolving industry, and equip you with broad skills ranging from media production to data analytics.

Not only will you develop journalistic skills such as research, identifying and interviewing credible sources, editing texts, and selecting stories for publication, but you will also gain knowledge about the business of media. This prepares you for a more detailed exploration of various aspects of the media environment in the subsequent years.

Learning

Enjoy hands-on, accessible learning that prepares you for work. 

Working with practitioners and experts, you will engage in hands-on projects covering:

• Digital media production
• Project management
• Radio and podcasting
• Photography
• Feature writing
• Marketing and digital communications strategies
• Storytelling and media language

You will also have the opportunity to conduct research on key topics relating to media communications and will be encouraged to reflect on your own role as a consumer and creator of media content.

Assessment

Push yourself further with real-world assignments. 

You’ll be set authentic assessments, meaning that your projects, tasks and exercises will replicate the working world of media and communications including oral presentations, ‘real world’ case study projects and portfolio work. This will ensure you are fully prepared for life after graduation.

Between Years 2 and 3, you can also opt for a professional placement year, meaning you can apply for a placement and gain valuable real-world experience in media and communications.

Career

If you’re ready to learn, we’ll help you gain the confidence and opportunities to achieve.

Our graduates go on to work in different specialisms, such as: 

• Digital editor and writer
• Digital communication manager
• Web designer
• Digital campaign manager
• Social media content manager
• Online PR manager
• Customer experience manager
• Online advertiser
• Digital assets curator
• Interactive media designer
• Digital project manager