Business Innovation and Entrepreneurship

The course will develop your understanding of the business environment and the challenges experienced in different entrepreneurial contexts including family and social enterprises. It will expose you to the contemporary body of knowledge in the field of entrepreneurship, innovation and strategic decision-making. Our staff are actively engaged in high quality and impactful entrepreneurial research and will bring this to life in the classroom. You will focus on tools and techniques supporting the development of a business, including the associated marketing and sales dimensions. You will learn skills for the management of innovation and develop an awareness and understanding of the management of family and social enterprises which constitute a large portion of our business environment. You will reinforce your professional and transferable skills in interpersonal communication and teamwork. You will critically review and manipulate a range of analytical tools to support strategic decision-making and develop skills necessary to supporting the creation of a business. You will develop your appreciation of the various contexts and challenges associated with entrepreneurship and focus on the specific development of technology oriented business solutions and their commercialisation. The Capstone module is designed to provide you with an opportunity to integrate master's level knowledge and skills by independently working on a research focused project from a degree related discipline. Personal and professional skills such as research, communication and presentation skills will be developed.