Tourism Business Management
Pacanowski Building, Italy
Bachelor's Degree in Tourism Business Management
Parthenope University of Naples
Tourism & Business Management
Program Overview: Tourism Business Management at Parthenope University
The Tourism Business Management program (Management delle Imprese Turistiche) at Parthenope University of Naples provides a balanced blend of economic-managerial and interdisciplinary competencies designed to prepare graduates for careers in tourism enterprises, cultural organizations, and destination management. The knowledge acquired spans general economics, corporate strategy, statistical-mathematical methods, and legal frameworks essential for understanding the complex business models of the tourism sector.
Belonging to degree class L-18 (Economic and Business Management Sciences), the program equips students with the tools to manage the competitive dynamics of tourism enterprises, develop strategic plans for tourist destinations, and enhance the environmental and cultural resources of territories. From the second year onward, students may choose among three specialized curricula: Management of Tourist Destinations, Management of Tourism and Culture, and Digital Tourism Management (taught in English in the third year).
Located in Naples, one of the oldest continuously inhabited cities in the world and a gateway to Italy's richest cultural and natural heritage, this program benefits from a vibrant tourism ecosystem. Students gain hands-on experience through internships facilitated by over 130 active partnerships with tourism enterprises, cultural promotion bodies, hospitality organizations, and public agencies.
Key Program Highlights
- Three specialized curricula including a Digital Tourism Management track delivered in English
- Over 130 active internship partnerships with tourism enterprises and cultural organizations
- Double Degree opportunity with Universite de Pau et des Pays de l'Adour in France
- Open admission with no entrance exam requirement (accesso libero)
Curriculum and Course Modules
The Tourism Business Management curriculum is structured across three years and 20 examinations totaling 180 ECTS credits. The first year establishes core foundations in economics, business administration, mathematics, and law, while the second and third years allow specialization through one of three curricula tailored to different career paths in the tourism industry.
Business Administration and Tourism Economics
12 ECTSFoundational module covering principles of business administration with a specific focus on tourism enterprises, including organizational structures, financial management, and the economic dynamics of the tourism sector.
Microeconomics and Macroeconomics
12 ECTSComprehensive study of micro and macroeconomic theory, examining market mechanisms, consumer behavior, and national economic policies relevant to tourism demand and supply.
Mathematics and Statistics for Tourism
12 ECTSDevelops quantitative analytical skills including statistical methods, data interpretation, and mathematical modeling applied to tourism market analysis and business decision-making.
Tourism Marketing and Destination Management
9 ECTSExplores marketing strategies for tourism enterprises and destinations, including branding, promotional campaigns, sustainable tourism development, and governance frameworks for destination planning.
Private and Public Law for Tourism
12 ECTSCovers the legal frameworks governing tourism enterprises, including contract law, consumer protection, public administration regulations, and cultural heritage legislation relevant to the tourism industry.
Digital Tourism Management and Revenue Management
9 ECTSFocuses on digital marketing techniques, revenue management strategies, online distribution channels, and the use of technology platforms in modern tourism business operations. This module is part of the English-language Digital Tourism Management curriculum.
Elective Courses and Specialization Options
Admission Requirements
The Tourism Business Management program at Parthenope University of Naples operates under an open admission policy (accesso libero), meaning there is no competitive entrance exam. However, applicants must meet specific educational prerequisites and may be required to complete preparatory courses to ensure readiness for university-level study. All applications for international students are handled through Uni4Edu.
Academic Requirements
- Secondary EducationCompleted secondary school diploma (12 years of education) or equivalent foreign qualification recognized as suitable for university admission in Italy
- Qualification RecognitionForeign qualifications must be validated through a CIMEA Comparability Statement or Declaration of Value (DOV) from the Italian consulate
- Preparatory KnowledgeAdequate foundational knowledge in mathematics, economics, and law is expected; preparatory courses (precorsi) are offered in September each year
- Assessment TestAn initial assessment test may be administered to evaluate baseline competencies; this is not selective but may result in additional study obligations (OFA)
- Visa RequirementsNon-EU students must obtain a student visa for Italy; contact Uni4Edu for guidance on the visa application process
Language Requirements
- Italian Language (Main Track)Italian language proficiency is mandatory for courses taught in Italian; B2 level recommended
- English Language (Digital Tourism Track)English proficiency required for the third-year Digital Tourism Management curriculum; B2 level or equivalent recommended
- Second EU LanguageStudents are required to demonstrate knowledge of English and at least one additional EU language during the program
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Parthenope University of Naples is committed to supporting international students through scholarships and tuition fee exemptions. The university offers dedicated funding opportunities for non-EU students enrolling in bachelor's and master's programs, as part of its internationalization strategy. Contact Uni4Edu for the latest available funding options and application guidance.
Parthenope International Student Scholarship
EUR 2,000 per year plus tuition fee exemptionDedicated scholarships for non-EU international students enrolling in their first year. Each scholarship includes a cash grant of EUR 2,000 paid in installments, plus exemption from tuition fees for the academic year (regional taxes still apply). Awards are based on academic merit and qualification assessment.
ADISURC Regional Scholarship (Campania)
Variable based on income and meritThe Campania regional authority for the right to university education (ADISURC) offers scholarships, accommodation support, and meal subsidies to eligible students based on financial need (ISEE) and academic merit. Both Italian and international students may apply.
Erasmus+ and International Mobility Grants
Variable based on destination countryStudents enrolled in the Tourism Business Management program can access Erasmus+ mobility grants for study periods abroad, including the Double Degree opportunity with Universite de Pau et des Pays de l'Adour in France. Contact Uni4Edu for eligibility details and application support.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects and Employment Opportunities
Graduates of the Tourism Business Management program are prepared for diverse roles in the rapidly growing global tourism industry. The program's strong professionalizing focus, combined with internship opportunities through over 130 partner organizations, ensures that graduates are equipped with practical skills valued by employers in both public and private sectors across domestic and international contexts.
Potential Career Roles
Typical Employers and Sectors
Rankings and Recognition
Parthenope University of Naples is featured in several major international university rankings and is recognized for its strengths in business, economics, and management education. The university holds a UNESCO Chair in Environment, Resources and Sustainable Development, awarded in 2019 to mark its centenary, reflecting its commitment to excellence and sustainability in research and teaching.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #44 in Italy |
| Business and Economics | THE Subject Rankings | #401+ |
| Economics and Management | U-Multirank | Contact Uni4Edu for current data |
| Liberal Arts and Social Sciences | EduRank | #55 in Italy |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
36 months
Bachelor of Business Administration and Economics
University of Hagen (FernUniversität in Hagen), Hagen, Germany
Earliest Intake
December 2026
Gross Tuition
739 €
Master's & Postgraduate
24 months
Master of Business Administration and Economics – Digitalization Management
University of Hagen (FernUniversität in Hagen), Hagen, Germany
Earliest Intake
December 2026
Gross Tuition
600 €
Bachelor's Degree
48 months
Business
Manhattan University, Bronx, United States
Earliest Intake
January 2026
Gross Tuition
44100 $
Bachelor's Degree
48 months
Project Management
Seton Hill University, Greensburg, United States
Earliest Intake
June 2026
Gross Tuition
13335 $
Master's & Postgraduate
24 months
Business Administration (MBA)
Loyola University New Orleans, New Orleans, United States
Earliest Intake
October 2026
Gross Tuition
17100 $
Uni4Edu AI Assistant
