Brand Design (Specialisation)

The Brand Design course deepens the brand communication and extends the students' expertise in design and innovation of strategic and visual brand image, in its whole digital development, focusing also on packaging, retail design and consumer experience. The transversal skills related to the communication field are increasingly developed with a particular interest for the brand devices. Starting with the visual identity design of a brand and through its valorisation and promotion, the specialisation provides a strategic integrated approach that takes into consideration the corporate values, mission and tone of voice as well as the background culture and languages.