Music Marketing (BA)

Why a B.A. Degree in Music Marketing?

If you love music but also have a passion for working in the business world, why choose just one field of study? The Bachelor of Arts in Music Marketing combines music courses in theory, history, pedagogy, and performance with business coursework in promotions, design, and management. With many different internship opportunities and ways to take learning outside the classroom, this unique degree program will make you stand out from the crowd.

About the Music Marketing Major

An interdisciplinary degree housed in the Division of Visual and Performing Arts, the B.A. in Music Marketing incorporates classes in both music and business to give students a broad-based background in both fields. The degree is designed to prepare you for a wide variety of careers in the music industry, from managing your own business to working for major music merchandise corporations to promoting your own studio and/or performances.

Performances Ensembles

Our Music program boasts many outstanding and diverse performance ensembles, giving you the opportunity to earn scholarship funds, meet lifelong friends, and have fun showcasing McKendree’s musical talent.

• Concert Band
• Wind Ensemble
• Concert Choir
• Chamber Choir
• Jazz Ensemble
• Jazz Combos
• Chamber Ensembles for Woodwinds, Strings & Brass
• Percussion Ensemble