Fashion Marketing and Business Management - BA (Hons)

Why study this course?

On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce.

We're also sixth in the country for producing the most CEOs and managing directors, according to a study by Hitachi Capital Invoice Finance.

Our business and management courses are ranked first for teaching quality in the Guardian University Guide 2023.

Read more about this course 

Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages.

Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. We regularly have guest speakers from the industry come and speak about working in the fashion business, current trends and issues, plus share their expertise with you.

From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.

While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands-on experience through a business work placement in the UK.