Management and Communication (Master)
Bourg-en-Bresse Campus, France
Master Management and Communication
Jean Moulin Lyon 3 University
Management and Communication
Program Overview: Master Management and Communication
The Master Management and Communication is a specialized track within the Master in Sectoral Management offered by iaelyon School of Management at Jean Moulin Lyon 3 University. Built on the principle of dual competency, this program aims to equip future managers with strong communication skills while enabling communication professionals to lead multidisciplinary teams effectively.
In the first year, students develop a dual competency combining core managerial fundamentals from iaelyon with communication tools and techniques including graphic design, audiovisual production, multimedia, advertising, and non-media communication. The second year deepens strategic expertise through mandatory work-study alternance, combining academic learning with professional immersion in companies.
Courses are delivered by iaelyon faculty researchers and recognized industry professionals, ensuring a strong link between academic theory and real-world practice. Graduates are well-positioned to work in communication agencies and corporate communication departments where they can exercise versatile management and communication functions.
Key Program Highlights
- Dual competency approach combining management fundamentals with professional communication skills
- Mandatory work-study alternance in Year 2 with a Monday-Tuesday at iaelyon, Wednesday-Friday in company schedule
- Teaching delivered by both university researchers and recognized industry experts
- Mandatory internship of 3 to 6 months in France or abroad during Year 1
Curriculum and Modules
The Master Management and Communication is structured as a progressive two-year program totaling 120 ECTS credits. Year 1 comprises 358 hours of coursework while Year 2 includes 448 hours, with classes running from September to mid-February. The curriculum blends management fundamentals, specialized communication modules, and extensive professional experience through internships and alternance.
Communication Audit and Strategy
6 ECTSCovers the fundamentals of auditing organizational communication practices and developing strategic communication plans. Students learn to assess communication effectiveness and design comprehensive strategies aligned with organizational objectives.
Corporate Social Responsibility (CSR) of Organizations
3 ECTSExplores the principles and practices of corporate social responsibility within organizational communication. Includes the CforCSR certification, equipping students to integrate sustainability messaging into communication strategies.
Event Project Management
3 ECTSProvides hands-on training in planning, organizing, and executing corporate and institutional events. Students develop project management skills specific to event communication and stakeholder engagement.
Management Fundamentals
6 ECTSDelivers core management competencies including organizational theory, team leadership, decision-making, and strategic planning. These fundamentals are provided by iaelyon to build the managerial dimension of the dual competency.
Communication Tools and Techniques
6 ECTSCovers practical communication skills including graphic design, audiovisual production, multimedia content creation, advertising techniques, and non-media communication methods essential for modern communication professionals.
Research Methodology and Master Thesis
6 ECTSGuides students through academic research methodology leading to the completion of a final master thesis. The thesis is defended before a jury in September, demonstrating the student's ability to conduct rigorous academic inquiry.
Elective Specializations
Admission Requirements
The Master Management and Communication welcomes students from diverse academic backgrounds including literature, management, and technical fields. Based on the dual competency principle, admission is competitive and determined by available places, with candidates evaluated through a comprehensive application dossier reviewed by Uni4Edu.
Academic Requirements
- Academic Qualification (M1 Entry)Bachelor's degree or equivalent with 180 ECTS credits
- Academic Qualification (M2 Entry)Master 1 or equivalent with 240 ECTS credits
- Standardized TestSIM Score IAE Message required (TAGE MAGE or GMAT accepted for international students)
- Professional ExperienceOpen to working professionals through continuing education; VAE (Validation of Prior Experience) also accepted
- Motivation and FitStrong motivation letter and professional project aligned with the program's career outcomes
Language Requirements
- French ProficiencyDELF B2 or DALF C1 recommended (program taught in French)
- TCF / TEFTCF B2 level or equivalent accepted
- English ProficiencyBasic English proficiency recommended for supplementary English-language coursework
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Several funding opportunities are available to support students enrolled in the Master Management and Communication at Jean Moulin Lyon 3 University. International students are encouraged to explore French government scholarships, regional grants, and university-specific financial aid. Contact Uni4Edu for personalized guidance on funding options.
French Government Scholarship (Bourse du Gouvernement Français)
Merit-based scholarships offered by the French government to international students pursuing higher education in France. Covers living expenses and may include tuition fee waivers depending on the applicant's country of origin.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
The Master Management and Communication prepares graduates for versatile roles at the intersection of management and corporate communication. With mandatory internships and work-study alternance built into the program, students gain substantial professional experience before graduation. The program's strong ties with over 2,000 partner companies in the Auvergne-Rhone-Alpes region ensure excellent employment prospects.
Typical Career Roles
Potential Employers
Rankings and Recognition
Jean Moulin Lyon 3 University is a well-established public university recognized for its strong programs in humanities, social sciences, law, and management. The iaelyon School of Management, which hosts this program, holds EFMD accreditation and Eduniversal recognition, reflecting its commitment to quality management education. The Master Management and Communication is ranked among the top Communication master's programs in the Auvergne-Rhone-Alpes region.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Management Studies | QS World University Rankings by Subject | #501 |
| Business and Economics | THE World University Rankings by Subject | #601 |
| Communication (Master) | Eduniversal Best Masters | #22 in France |
| Business Administration | QS World University Rankings by Subject | #401-450 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
36 months
Bachelor of Business Administration and Economics
University of Hagen (FernUniversität in Hagen), Hagen, Germany
Earliest Intake
June 2025
Gross Tuition
739 €
Master's & Postgraduate
24 months
Master of Business Administration and Economics – Digitalization Management
University of Hagen (FernUniversität in Hagen), Hagen, Germany
Earliest Intake
June 2025
Gross Tuition
600 €
Bachelor's Degree
48 months
Business
Manhattan University, Bronx, United States
Earliest Intake
August 2026
Gross Tuition
44100 $
Bachelor's Degree
48 months
Project Management
Seton Hill University, Greensburg, United States
Earliest Intake
October 2026
Gross Tuition
13335 $
Master's & Postgraduate
24 months
Business Administration (MBA)
Loyola University New Orleans, New Orleans, United States
Earliest Intake
October 2026
Gross Tuition
17100 $
Uni4Edu AI Assistant
