Digital Business Management

Humber’s Bachelor of Commerce – Digital Business Management program is a business degree with a focus on Information Technology, exploring IT tools and applications to serve business needs and solve business problems. The program provides the essential components of a traditional business degree plus a broad selection of cutting-edge technology and advanced digital business management and marketing tools. It will help prepare you to succeed in a highly competitive business environment. By graduation, your digital business skills will include:

• analyzing financial issues and how they affect pricing, cost and profit
• designing and developing websites using the latest technologies to achieve robust online business presence 
• developing digital business sales and marketing plans (product analysis, pricing strategies, distribution channels, promotional programs)
• employing project management and change management tools
• exploring digital tools to improve, optimize and streamline business operations
• integrating effective and efficient supply chain management operations/tactics/strategies
• redesigning and streamlining business processes using information and communication technology (ICT)

Courses include accounting, micro/macroeconomics, business law, marketing, information systems, ethics, e-commerce, web development, database systems, supply chain management, mobile development, data science for business analytics and more.

You’ll be able to put classroom learning into practice and get real-world experience by working in multidisciplinary teams on collaborative projects with industry partners, alumni, as well as students from other programs, attending industry events, participating in field trips, conferences, industry workshops, seminars, competitions and learning first-hand from guest speakers and other industry events.

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management in Years 1 and 2. Specialization courses such as web & mobile development, business analytics and strategy will focus on digital business management in Years 3 and 4.

Students have the opportunity to engage in a diverse range of extracurricular activities through the Digital Business Student Association, complementing their in-class learning.

Your Career

As internet sales from both business-to-business and business-to-consumer reach into the trillions of dollars worldwide annually, Humber’s combination of a general business degree and broad computer and communication technology skills will make you more competitive in the job market. 

The integration of information systems with web communications allows businesses to refine customer service, enhance manufacturing and inventory control, develop interactive websites, market products and services to multiple audiences, and more. This increases the need for talented graduates with the digital business skills and knowledge to help companies compete in the global commercial economy.

As a graduate of our program, your career options may include:

• communications and digital marketing specialist
• content manager
• digital manager
• distribution manager
• internet marketer
• market analyst
• marketing co-ordinator
• online support
• operations manager
• pricing analyst
• product manager
• project manager
• purchaser/buyer
• quality supervisor
• social media co-ordinator
• web developer

This degree will help you gain the skills and knowledge that are the foundation for future managerial positions, as well as the capabilities necessary to start your own business.

As you become skilled at conducting business electronically, providing web-based customer service, promoting products and services, and collaborating with business partners online, you’ll be on your way to changing the way business is being done globally and locally.

Our graduates have been hired by Google, Shopify, TJX, CGI, GE–General Electric, Corus Entertainment, CIBC, City of Toronto, City of Mississauga, City of Brampton, CCV Insurance and Financial, Ticketmaster Canada, TD Canada Trust, Home Depot, Bell Canada, Loblaw Companies Ltd., BMO Financial Group, Ontario Natural Food Company, GameStop Canada, Sun Life Financial, Freshii, Riverside Natural Foods Ltd., Unbounce, Kepler Communications Inc., Spark Power, Maples Group, SharpLight North America, Northern Commerce, Adidas, Summitt Energy, Taro Pharmaceuticals and Tetley, as well as Ontario’s Ministry of Government Services, not-for-profit and public service organizations, and small- and medium-sized manufacturing and consulting businesses.

Several of our graduates have ventured into entrepreneurship, establishing their own businesses and contributing to the dynamic and evolving landscape of digital business. As well, some graduates have choen to pursue further education through postgraduate studies, deepening their expertise and preparing themselves for advanced roles within the industry. This includes MBA and MSc from Canadian universities such as Queen’s University, McMaster University, York University, as well as international universities such as ESADE Business & Law School in Spain, and Boston University.